Robbie has been working in digital marketing since 2008. And after years of success in the social media space, in 2018, he left to lead marketing at a prominent e-commerce merchant.
While getting their marketing house in order, he built an email system that took monthly email revenue from $20K per month to over $200K per month within six months by implementing some of the same audience-building principles that I had honed in social media and content marketing. It was like social, but we were not constantly battling Facebook or Instagram for eyeballs.
Using content and automations, we created loyal repeat customers and drove some of the most profitable revenue for the business.
It got me thinking. I bet there are other groups with that same problem, and as it happens.
They’ve heard that email can significantly impact their business, but they’ve never seen it work that way that way for them.
That’s where we come in; we help businesses build out email marketing ecosystems focused on optimizing their customer journey.
Our goal is to help you build out and optimize your email ecosystem while working with you to make it your own and training your team to think differently about retention. From there, we work together to strategically build it to create more great customer experiences at scale. Those experiences lead to more new customers and increased customer lifetime value.
I also teach digital marketing and social media strategy as part of the Clemson MBA program as a side gig.
Jesse is a creative Swiss Army knife. He thrives in opportunities to try new things and push creative boundaries. He specializes in digital content and brings a sharp visual design sense rooted in sound typography and design principles to every project. He channels this creative energy in the email space by pushing the boundaries of what is possible with email content while establishing well-branded, flexible design systems in the email environment. Jesse is an alumnus of Clemson University and has spent time agency-side with Leo Burnett and in-house with Clemson University. He also teaches a class on Visual Design and Art Direction at Clemson. He is equal parts Star Wars nerd and Clemson Football fan.
Edvina is new to the marketing world, but her curiosity and competitiveness add a fresh and creative perspective to building unique emails and email strategies. She is passionate about marketing and email strategy, analytics, insights, and project management. And she channels all of them in the innovative and strategic mindset she brings into everything she does. Originally from Lithuania, Edvina is also an alumnus of the University of Central Florida and an MBA candidate at Clemson University. She is also a graduate assistant coach on the Clemson Rowing Team, a former D1 athlete, and a sports addict. She brings the same passion and intensity, and commitment to the process of helping clients grow that she does to rowing. Getting up every morning before the sun comes up to push herself farther than 99.9999% of people isn’t for everyone, but it's where growth happens and where she thrives!