Author: Robbie Fitzwater
Content Monetization Through Email: How much time and money you should invest
Although content Monetization through email seems to be a long shot for achieving high ROI, we can assure you that when it pays off, it pays off pretty well! And this blog is all about helping you get on the right track.
Robbie Fitzwater
Content Monetization Through Email Marketing: Where to start and how to maximize
Understanding how to drive revenue through content with email campaigns & automations, SEO and social for ecommerce businesses. The better you monetize your marketing content the more value it can add to your business and to your customers!
Robbie Fitzwater
The Ultimate Guide to Planning Your 2023 Black Friday Email & SMS Marketing Strategy
The right email marketing strategies can help you get the most out of your Black Friday/Cyber Monday and holiday promotions! Here are 10 steps to maximize your revenue during the busiest times of year for eCommerce businesses.
Robbie Fitzwater
How Does Email Fit Your Digital Marketing
The newly found Email Digital Marketing is finding its way in the marketing world and is preferred to be used alongside other channels. This article covers everything you need to know about email marketing as a beginner, answering all your Whats and Hows.
Robbie Fitzwater
Email Marketing Measurement Framework
Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.
Robbie Fitzwater
What Is Retention Marketing and Why It’s Important?
Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!
Robbie Fitzwater
How Do Email & SMS Automations Generate Revenue in E-Commerce?
Email automations can contribute to 10-20% of your business’s total revenue if optimized appropriately. Therefore, designing a solid automation system is mandatory if you want to see your baseline revenue increasing. Our top 4 automations to boost revenue are welcome, abandon cart, browse abandon, and thank you/post purchase.
Robbie Fitzwater
