Email marketing is an essential component of any e-commerce business marketing mix, especially for Shopify users. In terms of customer retention, revenue, and profitability, email marketing is second to none. It can be difficult to determine how email marketing fits into your business and how to make it part of your day-to-day marketing operations. So, we decided to unpack everything you need to grow your Shopify business through email marketing. Let’s dive right in.
Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!
Dive into the world of email marketing with us, as we demystify the science behind crafting irresistible subject lines that drive clicks and conversions. Discover the art of brevity, relevance, personalization, and emotional triggers, while unleashing the playful power of emojis and pop culture references to pique your audience's curiosity.
By taking appropriate measures respective to what stage your business is at, its structure, and the acquisition channel that shapes the trajectory of the business revenue, most businesses can see a strong increase in revenue within three months of starting email marketing!
This blog explores the benefits of incorporating user-generated content (UGC) in email marketing, highlighting how it builds trust, credibility, and engagement with the audience. It provides strategies for gathering UGC, such as customer reviews, social media content, surveys, and hashtag campaigns, and suggests specific scenarios where UGC can be effectively utilized in email campaigns, including product launches, automation sequences, promotions, and seasonal campaigns.
Looking to boost your E-commerce sales and engagement through email marketing? In this blog, we explore the top email segmentation strategies for E-commerce businesses to effectively target and personalize their messages to the right audience, leading to increased conversions and customer loyalty. Discover how to segment your email list based on demographics, behavior, and purchase history to maximize your email marketing efforts and drive success for your online store.
The theory of Audience Hierarchy in marketing allows us to understand how a first-time buyer becomes our loyal customer and how we can reverse engineer it to bring the rest of our audience to that point by being thoughtful and intentional at every stage.
Email marketing is an essential component of any e-commerce business marketing mix, especially for Shopify users. In terms of customer retention, revenue, and profitability, email marketing is second to none. It can be difficult to determine how email marketing fits into your business and how to make it part of your day-to-day marketing operations. So, we decided to unpack everything you need to grow your Shopify business through email marketing. Let’s dive right in.
Although content Monetization through email seems to be a long shot for achieving high ROI, we can assure you that when it pays off, it pays off pretty well! And this blog is all about helping you get on the right track.
The 9 most common mistakes for ecommerce marketers & email marketers to avoid leading up to and during Black Friday/ Cyber Monday. And strategies for how to avoid each and make the most of your holiday marketing!
Understanding how to drive revenue through content with email campaigns & automations, SEO and social for ecommerce businesses. The better you monetize your marketing content the more value it can add to your business and to your customers!
The right email marketing strategies can help you get the most out of your Black Friday/Cyber Monday and holiday promotions! Here are 10 steps to maximize your revenue during the busiest times of year for eCommerce businesses.
The newly found Email Digital Marketing is finding its way in the marketing world and is preferred to be used alongside other channels. This article covers everything you need to know about email marketing as a beginner, answering all your Whats and Hows.
Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.
Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!
Email automations can contribute to 10-20% of your business’s total revenue if optimized appropriately. Therefore, designing a solid automation system is mandatory if you want to see your baseline revenue increasing. Our top 4 automations to boost revenue are welcome, abandon cart, browse abandon, and thank you/post purchase.
Can't decide where to allocate your business marketing resources, social media, or email marketing? Jump into this comprehensive guide to learn more about the pros and cons of each marketing channel and which will give you the highest ROI.
© MKTG Rhythm
9 Griffin St. Greenville, SC 29601
robbie@mktgrhythm.com