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Email Marketing for E-Commerce (A Comprehensive Guide)
Email marketing is an essential component of any e-commerce business marketing mix, especially for Shopify users. In terms of customer retention, revenue, and profitability, email marketing is second to none. It can be difficult to determine how email marketing fits into your business and how to make it part of your day-to-day marketing operations. So, we decided to unpack everything you need to grow your Shopify business through email marketing. Let’s dive right in.
Robbie Fitzwater
What Is Retention Marketing and Why It’s Important?
Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!
Robbie Fitzwater
Best Email Segmentation Strategies for Ecommerce
Looking to boost your E-commerce sales and engagement through email marketing? In this blog, we explore the top email segmentation strategies for E-commerce businesses to effectively target and personalize their messages to the right audience, leading to increased conversions and customer loyalty. Discover how to segment your email list based on demographics, behavior, and purchase history to maximize your email marketing efforts and drive success for your online store.
Robbie Fitzwater
Audience Hierarchies in Marketing
The theory of Audience Hierarchy in marketing allows us to understand how a first-time buyer becomes our loyal customer and how we can reverse engineer it to bring the rest of our audience to that point by being thoughtful and intentional at every stage.
Robbie Fitzwater
How Long Does It Take To Make Money Through Email Marketing?
By taking appropriate measures respective to what stage your business is at, its structure, and the acquisition channel that shapes the trajectory of the business revenue, most businesses can see a strong increase in revenue within three months of starting email marketing!
Robbie Fitzwater
Email Marketing for E-Commerce (A Comprehensive Guide)
Email marketing is an essential component of any e-commerce business marketing mix, especially for Shopify users. In terms of customer retention, revenue, and profitability, email marketing is second to none. It can be difficult to determine how email marketing fits into your business and how to make it part of your day-to-day marketing operations. So, we decided to unpack everything you need to grow your Shopify business through email marketing. Let’s dive right in.
Robbie Fitzwater
Content Monetization Through Email: How much time and money you should invest
Although content Monetization through email seems to be a long shot for achieving high ROI, we can assure you that when it pays off, it pays off pretty well! And this blog is all about helping you get on the right track.
Robbie Fitzwater
9 Biggest Holiday Email & SMS Marketing Mistakes to Avoid For Black Friday/Cyber Monday 2023
The 9 most common mistakes for ecommerce marketers & email marketers to avoid leading up to and during Black Friday/ Cyber Monday. And strategies for how to avoid each and make the most of your holiday marketing!
Robbie Fitzwater
Content Monetization Through Email Marketing: Where to start and how to maximize
Understanding how to drive revenue through content with email campaigns & automations, SEO and social for ecommerce businesses. The better you monetize your marketing content the more value it can add to your business and to your customers!
Robbie Fitzwater
The Ultimate Guide to Planning Your 2023 Black Friday Email & SMS Marketing Strategy
The right email marketing strategies can help you get the most out of your Black Friday/Cyber Monday and holiday promotions! Here are 10 steps to maximize your revenue during the busiest times of year for eCommerce businesses.
Robbie Fitzwater
How Does Email Fit Your Digital Marketing
The newly found Email Digital Marketing is finding its way in the marketing world and is preferred to be used alongside other channels. This article covers everything you need to know about email marketing as a beginner, answering all your Whats and Hows.
Robbie Fitzwater
Email Marketing Measurement Framework
Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.
Robbie Fitzwater
What Is Retention Marketing and Why It’s Important?
Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!
Robbie Fitzwater
How do email & SMS automations generate revenue in eCommerce? Plus, how much money they should make.
Email automations can contribute to 10-20% of your business’s total revenue if optimized appropriately. Therefore, designing a solid automation system is mandatory if you want to see your baseline revenue increasing. Our top 4 automations to boost revenue are welcome, abandon cart, browse abandon, and thank you/post purchase.
Robbie Fitzwater
Social Media vs. Email Marketing. Which One is Better and Why?
Can't decide where to allocate your business marketing resources, social media, or email marketing? Jump into this comprehensive guide to learn more about the pros and cons of each marketing channel and which will give you the highest ROI.
Edvina Nesukaityte
© MKTG Rhythm
9 Griffin St. Greenville, SC 29601
robbie@mktgrhythm.com