The newly found Email Digital Marketing is finding its way in the marketing world and is preferred to be used alongside other channels. This article covers everything you need to know about email marketing as a beginner, answering all your Whats and Hows.
Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!
Email automations can contribute to 10-20% of your business’s total revenue if optimized appropriately. Therefore, designing a solid automation system is mandatory if you want to see your baseline revenue increasing. Our top 4 automations to boost revenue are welcome, abandon cart, browse abandon, and thank you/post purchase.
The theory of Audience Hierarchy in marketing allows us to understand how a first-time buyer becomes our loyal customer and how we can reverse engineer it to bring the rest of our audience to that point by being thoughtful and intentional at every stage.
Can't decide where to allocate your business marketing resources, social media, or email marketing? Jump into this comprehensive guide to learn more about the pros and cons of each marketing channel and which will give you the highest ROI.
Days of mass sending emails are long gone. Email segmentation is the way forward. This A-Z guide to segmentation will help you learn to send the right email, to the right person at the right time to grow your eCommerce store. And how to create a segmentation strategy for your business.
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