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Planning Your Marketing Calendar for the Year

Planning your marketing calendar allows you to strategically bring your content ideas to life and structure your marketing campaigns for a whole year.

Robbie Fitzwater

Nov 22

Featured

Email Marketing for E-Commerce (A Comprehensive Guide)

Email marketing is an essential component of any e-commerce business marketing mix, especially for Shopify users. In terms of customer retention, revenue, and profitability, email marketing is second to none. It can be difficult to determine how email marketing fits into your business and how to make it part of your day-to-day marketing operations. So, we decided to unpack everything you need to grow your Shopify business through email marketing. Let’s dive right in.

Robbie Fitzwater

Oct 7

Featured

What Is Retention Marketing and Why It’s Important?

Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!

Robbie Fitzwater

May 17

Featured

What Is An Email Marketing Ecosystem?

The email marketing ecosystem is based on three main components; audience, automations, and campaigns. By building these pillars, you can grow your e-commerce revenue on autopilot!

Robbie Fitzwater

Mar 28

Featured

How To Work With Us?

Discover how MKTG Rhythm builds effective email marketing ecosystems using automations, campaigns, and audience building to add value to your customer's journey. Learn more in our blog.

Robbie Fitzwater

Jan 24

Content Marketing: Where to Start and How to be Successful?

Welcome to our beginner’s guide to laying out a successful content marketing strategy. Here you will find all the basic steps you need to take as a newbie to develop a promising content marketing strategy.

Edvina Nesukaityte

Sep 12

The Power of An Email Subject Line

Dive into the world of email marketing with us, as we demystify the science behind crafting irresistible subject lines that drive clicks and conversions. Discover the art of brevity, relevance, personalization, and emotional triggers, while unleashing the playful power of emojis and pop culture references to pique your audience's curiosity.

Robbie Fitzwater

Jul 11

How Long Does It Take To Make Money Through Email Marketing?

By taking appropriate measures respective to what stage your business is at, its structure, and the acquisition channel that shapes the trajectory of the business revenue, most businesses can see a strong increase in revenue within three months of starting email marketing!

Robbie Fitzwater

Jul 6

How To Incorporate UGC In Your Emails - Cover Image

How To Incorporate UGC In Email

This blog explores the benefits of incorporating user-generated content (UGC) in email marketing, highlighting how it builds trust, credibility, and engagement with the audience. It provides strategies for gathering UGC, such as customer reviews, social media content, surveys, and hashtag campaigns, and suggests specific scenarios where UGC can be effectively utilized in email campaigns, including product launches, automation sequences, promotions, and seasonal campaigns.

Robbie Fitzwater

Jun 20

Lifecycle Marketing

Lifecycle Marketing is the key to retaining your new and existing customers by providing them enough value throughout their journey. And this blog contains everything you need to know to get started.

Robbie Fitzwater

May 30

Email Open Rates: Ways to improve your email open rates

Email open rates indicate how strong you are at your marketing game and therefore working on ways you can improve them can help you heaps in driving specific behaviours and thus achieving your business goals.

Robbie Fitzwater

May 25

First-Party Data: What is it and How to Use It

First-party data allows you to make the interactions with your audience/customers highly contextual and customized. You can use it to serve every individual uniquely.

Robbie Fitzwater

May 23

How To Plan A Promotional Campaign

Key promotional campaign strategies needed to plan and execute a successful campaign without burning out your audience and having them keep coming back in through the door all year.

Robbie Fitzwater

May 16

Why Your Email List May Be Hurting You

This blog discusses the most common mistakes marketers make unknowingly that hurt their email list and tips to reverse and prevent further damage from happening.

Robbie Fitzwater

May 2

Content vs Promotional Email Marketing Campaigns for E-comm

Content and Promotional Campaigns are equally important for businesses to grow. However, maintaining a balance between the two is what it all gets down to!

Robbie Fitzwater

Apr 18

3 Essential Ecommerce Email Templates To Grow Your Business

Working to build out the email marketing of your eCommerce business? These are the three eCommerce email templates that will make your life 100x easier and expedite your growth. Dive in to find out.

Robbie Fitzwater

Mar 31

How Many Emails To Send?

Staying consistent in your efforts is the key when it comes to email marketing. Doesn’t matter your customers are not converting multiple times a year; even once a year will work since that ensures your brand is providing lifetime value!

Robbie Fitzwater

Mar 28

Best Email Segmentation Strategies for Ecommerce

Looking to boost your E-commerce sales and engagement through email marketing? In this blog, we explore the top email segmentation strategies for E-commerce businesses to effectively target and personalize their messages to the right audience, leading to increased conversions and customer loyalty. Discover how to segment your email list based on demographics, behavior, and purchase history to maximize your email marketing efforts and drive success for your online store.

Robbie Fitzwater

Mar 21

Spotted 02: Email Design Trends We’re Noticing

In the Spotted series, we take a look at great design tricks and trends across the email landscape and share our thoughts and insights on how the could work for you!

Jesse Godfrey

Mar 14

How to Use AI in Email Marketing

By incorporating predictive and generative content through AI tools, you can leverage email marketing a lot in the marketing world and skyrocket your business's revenue.

Robbie Fitzwater

Feb 28

Audience Hierarchies in Marketing

The theory of Audience Hierarchy in marketing allows us to understand how a first-time buyer becomes our loyal customer and how we can reverse engineer it to bring the rest of our audience to that point by being thoughtful and intentional at every stage.

Robbie Fitzwater

Feb 27

6 Myths & Misconceptions about E-Commerce Email Automations

In this article, we’ve discussed six misconceptions relating to email automations that need to be addressed and proved wrong.

Robbie Fitzwater

Feb 21

Hygiene, Hub, and Hero Content for Email Marketing

This read is all about incorporating Hygiene, Hero, and Hub content into your marketing calendar, making your audience’s experience valuable, and then leveraging it to skyrocket your revenues!

Robbie Fitzwater

Jan 31

How To Use Emojis In Email Subject Lines + Examples To Borrow

Learn to use emojis to boost email open rates and more. This guide will help you grab attention, save space, and convey emotions effectively to make your emails stand out!

Robbie Fitzwater

Jan 27

Featured

How To Work With Us?

Discover how MKTG Rhythm builds effective email marketing ecosystems using automations, campaigns, and audience building to add value to your customer's journey. Learn more in our blog.

Robbie Fitzwater

Jan 24

Baseline Automations: The 6 Email Marketing Automations That Every e-Commerce Store Needs!

Once you learn to align the six main email automation perfectly to the customer’s journey, you can get the most out of your email marketing in revenue generation.

Robbie Fitzwater

Jan 10

How to Build an Email List: Ultimate Guide in 2023

By focusing on your content, sending in timely offers, indulging in partnerships, and collecting segmented data, you can build an email list from scratch.

Robbie Fitzwater

Jan 1

How to Prioritize Your Email Marketing Automations

Using a prioritization matrix to appoint scores to different automations helps you prioritize them more easily. In this blog, I’ve discussed elaborately how you can do that.

Robbie Fitzwater

Dec 27

Year Wrap-Up By The MKTG Rhythm Team

Major changes in email marketing we have seen this year + predictions for next year

Robbie Fitzwater

Dec 20

Modular vs. Custom Email Design

A deep dive into when and how to use modular email design vs. custom-designed emails in your email marketing strategy. Which is better? Which will help my email content be more impactful? Which is more sustainable? Trick question — the answer is both!

Jesse Godfrey

Dec 2

Spotted 01: Fresh Design Trends We’re Noticing

In the Spotted series, we take a look at great design tricks and trends across the email landscape and share our thoughts and insights on how the could work for you!

Jesse Godfrey

Nov 29

Featured

Planning Your Marketing Calendar for the Year

Planning your marketing calendar allows you to strategically bring your content ideas to life and structure your marketing campaigns for a whole year.

Robbie Fitzwater

Nov 22

How We Measure Success For eCommerce Email?

Engagement-based, performance-based, and value-based metrics are excellent indicators to measure the success of email marketing in an e-commerce business. By controlling and working on these, you can get the most out of your business.

Robbie Fitzwater

Nov 15

A/B Email Testing: How to Do it Successfully?

Are you curious about how to carry out A/B testing of email campaigns and automations? Jump into this comprehensive guide to everything A/B testing for email marketing.

Robbie Fitzwater

Nov 10

Innovation of Email Marketing

Email marketing trends have grown a lot over the years, and the best is yet to come. So, in this blog, I’ve shared all you need to know to be ahead of your competitors.

Carese Brown

Nov 1

How To Incorporate SMS Into Your Holiday Marketing

SMS marketing can come in handy for running a successful holiday marketing campaign if planned and structured well. And this blog is all about how you can make the most out of it!

Robbie Fitzwater

Oct 25

HTML vs. Plain Text Email: Which Works Best and Why?

Eager to start email marketing but still debating over HTML vs. plain text emails? Here's a detailed HTML vs. plain text email rundown that will answer all your questions.

Robbie Fitzwater

Oct 18

Planning Your Email Marketing Calendar

An email marketing calendar helps you stay ahead of time and be ready for anything on your way to a big sale or promotion day; however, there are some things you need to consider while preparing this calendar.

Robbie Fitzwater

Oct 11

Featured

Email Marketing for E-Commerce (A Comprehensive Guide)

Robbie Fitzwater

Oct 7

How To Use A Post-Purchase Bounce Back Automation

A bounce-back campaign brings your first-time purchasers back into your store, but the success and effect of these emails depend on how you structure them.

Robbie Fitzwater

Oct 4

Case Study – Farm House Tack

Farm House Tack sells everything an equestrian needs. This post will take you through the journey we've had with Farm House Tack since late 2019.

Robbie Fitzwater

Sep 27

How Much Revenue Should You Be Generating Through Email?

Automations and campaigns are the two main ingredients of email marketing. If you can whip these up nicely together, your email marketing can bring you the satisfying ROI you’re looking for.

Robbie Fitzwater

Aug 30

Content Monetization Through Email: How much time and money you should invest

Although content Monetization through email seems to be a long shot for achieving high ROI, we can assure you that when it pays off, it pays off pretty well! And this blog is all about helping you get on the right track.

Robbie Fitzwater

Aug 24

9 Biggest Holiday Email & SMS Marketing Mistakes to Avoid For Black Friday/Cyber Monday 2023

The 9 most common mistakes for ecommerce marketers & email marketers to avoid leading up to and during Black Friday/ Cyber Monday. And strategies for how to avoid each and make the most of your holiday marketing!

Robbie Fitzwater

Aug 16

Content Monetization Through Email Marketing: Where to start and how to maximize

Understanding how to drive revenue through content with email campaigns & automations, SEO and social for ecommerce businesses. The better you monetize your marketing content the more value it can add to your business and to your customers!

Robbie Fitzwater

Jul 26

The Ultimate Guide to Planning Your 2023 Black Friday Email & SMS Marketing Strategy

The right email marketing strategies can help you get the most out of your Black Friday/Cyber Monday and holiday promotions! Here are 10 steps to maximize your revenue during the busiest times of year for eCommerce businesses.

Robbie Fitzwater

Jul 19

How to Create an Epic Welcome Flow

Welcome email flow allows you to introduce your brand to your new subscribers and add value to them as they move forward in their customer journey. It is highly important that you keep it simple yet on-point to yield desired results.

Edvina Nesukaityte

Jul 11

How to Use SMS Marketing for Ecommerce?

SMS marketing is of the hot new things in the ecommerce marketing world. So we wanted to help you understand how to use it to compliment the work you are doing in to your email marketing and grow your business.

Robbie Fitzwater

Jun 28

How Does Email Fit Your Digital Marketing

The newly found Email Digital Marketing is finding its way in the marketing world and is preferred to be used alongside other channels. This article covers everything you need to know about email marketing as a beginner, answering all your Whats and Hows.

Robbie Fitzwater

Jun 21

SMS Marketing for eCommerce: An Introductory Guide

SMS marketing offers a faster, more reliable, and actionable path to achieving one’s business goals.

Robbie Fitzwater

Jun 14

Email Marketing Measurement Framework

Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.

Robbie Fitzwater

May 24

Featured

What Is Retention Marketing and Why It’s Important?

Robbie Fitzwater

May 17

How Do Email & SMS Automations Generate Revenue in E-Commerce?

Email automations can contribute to 10-20% of your business’s total revenue if optimized appropriately. Therefore, designing a solid automation system is mandatory if you want to see your baseline revenue increasing. Our top 4 automations to boost revenue are welcome, abandon cart, browse abandon, and thank you/post purchase.