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Meet Your Hosts!

Our goal is to educate, inform and empower eCommerce entrepreneurs and marketers to better understand how to build sustainable marketing systems and unpack concepts that may seem challenging. 

We will lean on topics around SEO and Email and spread out from there to cover how everything fits into a larger eCommerce ecosystem. 

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Episode 14: Adaptable Marketers: Staying Ahead in the Digital Age

In the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry discuss the importance of staying up-to-date with the latest technologies and approaches as a marketer, and the need to be data-driven and willing to learn in order to stay ahead of the curve. They emphasize the necessity of embracing new technologies, while also urging caution in order to avoid becoming irrelevant. But what happens when the technology doesn't quite work out as expected? Tune in to find out!

Robbie Fitzwater

Episode 13: Mastering Content Creation: Striking the Ideal Balance for Engagement

In this episode of the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry explore the irony of finding the perfect balance between too much and too little content to determine the optimal amount of content to drive both SEO and engagement.

Robbie Fitzwater

Episode 12: SXSW

Missed SXSW? Robbie and Tim recap Robbie's visit to SXSW 2023 from the marketing strategy side of things, including AI, virtual reality, and first-party data.

Robbie Fitzwater

Episode 11: Attribution

When Robbie Fitzwater and Tim Lowry dive into the confusing world of Attribution on the Content Community Commerce podcast, they explore the irony of how striving for perfect clarity can lead to bad marketing and how to find a balance between short-term performance and long-term strategy.

Robbie Fitzwater

Episode 10: Measurement & Reporting

Measurement and reporting are vital to helping define your business's success and articulating that can be the hard part. In this episode, Robbie and Tim discuss how they go about this in the SEO and Email Marketing side of things to better understand how they are successful and how to improve.

Robbie Fitzwater

Episode 9: Prioritizing Channels

In this episode Robbie and Tim discuss how and where to invest your marketing dollars and how to do that in the way you prioritize channels.

Robbie Fitzwater

Content Community Commerce Episode 8 Cover

Episode 8: Hygiene, Hub, Hero Framework

In this episode, your hosts will discuss a framework that will help you understand how to build a content calendar and a sustainable, actionable strategy that works the way you want it to. This framework is known as the Hygiene, Hub, Hero Framework.

Robbie Fitzwater

Episode 7: Content Flywheel

One thing businesses need help with is how to leverage their content to help them grow revenue. In this episode, Robbie and Tim dive into the Content Flywheel concept, which will help businesses build and understand their content.

Robbie Fitzwater

Episode 6: Seasonality

In this episode, Tim and Robbie take a deep dive into how they utilize seasonality in their respective fields. Seasonality is an important concept regarding the why and how to understand your customers through content.

Robbie Fitzwater

Episode 5: Aligning Content to the Customer Journey

In the customer journey, it's about reaching out to your audience and keeping them there. In this episode, Robbie & Tim discuss ways to align your content with the customer journey.

Robbie Fitzwater

Episode 4: Repurposing & Recycling Content

Ever wonder how you can continue to leverage the content you've created? Robbie and Tim discuss what you can do to repurpose and recycle content over time through different deliverables.

Robbie Fitzwater

Episode 3: Building and Owning an Audience Part 2

In part two of the discussion of building and owning an audience, Robbie and Tim dive into the intricacies of creating relationships through content and adding value beyond the product.

Robbie Fitzwater

Episode 2: Building and Owning an Audience Part 1

In this episode, Robbie & Tim discuss building and owning an audience in part 1 of this two-part discussion.

Robbie Fitzwater

Episode 1: Intro to Content Community Commerce

In this episode, co-hosts Robbie Fitzwater and Tim Lowry introduce themselves and give an inside look at what to expect in the Content Community Commerce Podcast.

Robbie Fitzwater