Meet Your Hosts!
Our goal is to educate, inform and empower eCommerce entrepreneurs and marketers to better understand how to build sustainable marketing systems and unpack concepts that may seem challenging.
We will lean on topics around SEO and Email and spread out from there to cover how everything fits into a larger eCommerce ecosystem.
Episode 16: From Ghosting to Growth: Unleashing Off-Season Marketing Strategies That Drive Results
Discover the secret to unlocking new levels of customer loyalty and skyrocketing sales during your off-season. Brace yourself for an unexpected twist as two entrepreneurs reveal their game-changing strategy, proving that when the peak fades, the real magic begins. But what exactly did they discover?
Robbie Fitzwater
Episode 15: Boost Your Creativity: Using GPT-3 for Content Ideation and Research
If you're feeling frustrated and overwhelmed with the endless cycle of brainstorming and researching for content ideas, only to end up with lackluster results that fail to captivate your audience, then you are not alone! Spending countless hours scouring the internet for inspiration or relying on outdated brainstorming techniques can leave you feeling burnt out and uninspired. It's time to take a new approach to content creation by utilizing the power of GPT-3 to enhance your ideation and research process. Say goodbye to writer's block and hello to heightened productivity and higher-quality content.
Robbie Fitzwater
Episode 14: Adaptable Marketers: Staying Ahead in the Digital Age
In the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry discuss the importance of staying up-to-date with the latest technologies and approaches as a marketer, and the need to be data-driven and willing to learn in order to stay ahead of the curve. They emphasize the necessity of embracing new technologies, while also urging caution in order to avoid becoming irrelevant. But what happens when the technology doesn't quite work out as expected? Tune in to find out!
Robbie Fitzwater
Episode 13: Mastering Content Creation: Striking the Ideal Balance for Engagement
In this episode of the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry explore the irony of finding the perfect balance between too much and too little content to determine the optimal amount of content to drive both SEO and engagement.
Robbie Fitzwater
Episode 11: Attribution
When Robbie Fitzwater and Tim Lowry dive into the confusing world of Attribution on the Content Community Commerce podcast, they explore the irony of how striving for perfect clarity can lead to bad marketing and how to find a balance between short-term performance and long-term strategy.
Robbie Fitzwater
Episode 10: Measurement & Reporting
Measurement and reporting are vital to helping define your business's success and articulating that can be the hard part. In this episode, Robbie and Tim discuss how they go about this in the SEO and Email Marketing side of things to better understand how they are successful and how to improve.
Robbie Fitzwater
Episode 8: Hygiene, Hub, Hero Framework
In this episode, your hosts will discuss a framework that will help you understand how to build a content calendar and a sustainable, actionable strategy that works the way you want it to. This framework is known as the Hygiene, Hub, Hero Framework.
Robbie Fitzwater
