Our goal is to educate, inform and empower eCommerce entrepreneurs and marketers to better understand how to build sustainable marketing systems and unpack concepts that may seem challenging.
We will lean on topics around SEO and Email and spread out from there to cover how everything fits into a larger eCommerce ecosystem.
In the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry discuss the importance of staying up-to-date with the latest technologies and approaches as a marketer, and the need to be data-driven and willing to learn in order to stay ahead of the curve. They emphasize the necessity of embracing new technologies, while also urging caution in order to avoid becoming irrelevant. But what happens when the technology doesn't quite work out as expected? Tune in to find out!
In this episode of the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry explore the irony of finding the perfect balance between too much and too little content to determine the optimal amount of content to drive both SEO and engagement.
When Robbie Fitzwater and Tim Lowry dive into the confusing world of Attribution on the Content Community Commerce podcast, they explore the irony of how striving for perfect clarity can lead to bad marketing and how to find a balance between short-term performance and long-term strategy.
Measurement and reporting are vital to helping define your business's success and articulating that can be the hard part. In this episode, Robbie and Tim discuss how they go about this in the SEO and Email Marketing side of things to better understand how they are successful and how to improve.
In this episode, your hosts will discuss a framework that will help you understand how to build a content calendar and a sustainable, actionable strategy that works the way you want it to. This framework is known as the Hygiene, Hub, Hero Framework.