Episode 14: Adaptable Marketers: Staying Ahead in the Digital Age

In the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry discuss the importance of staying up-to-date with the latest technologies and approaches as a marketer, and the need to be data-driven and willing to learn in order to stay ahead of the curve. They emphasize the necessity of embracing new technologies, while also urging caution in order to avoid becoming irrelevant. But what happens when the technology doesn't quite work out as expected? Tune in to find out!

Robbie Fitzwater
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Quote of the Episode

“Marketers need to approach AI as a tool to better understand how to leverage it to make a bigger impact.”

Robbie Fitzwater


In this episode, you will be able to:

  • Transform your marketing game plan by incorporating AI tools like GPT-3 and Bard into your strategy.
  • Master the skill of striking a harmonious balance between embracing innovation and pursuing practical business growth methods.
  • Elevate your marketing strategy by leveraging the advantages of data analytics for effective campaigns.
  • Adapt and innovate by integrating groundbreaking technologies such as AR and SMS messaging into your toolkit.
  • Evolve with the fast-changing world of marketing through continuous self-improvement and by embracing experimentation.


Tim (00:00):
So Robbie, what’s the next big thing of marketing?

Robbie (00:02):
It’s VR all everywhere, all the time.

Tim (00:07):
You’re looking good.

Robbie (00:08):
I got my Oculus headset on. I don’t really know how to work it.

Tim (00:12):
So just turning into black box?

Robbie (00:15):
Actually it really doesn’t work that frequently. Truthfully. It’s not that reliable, but it’s gonna happen. , sign me up.

Tim (00:22):
I know it. I want one.


Robbie (00:33):
This is Tim and Robbie with the Content Community Commerce podcast. We talk about subjects of the convergence of content, community, and commerce. And today we are gonna be talking about how to embrace change in terms of technology for marketers to be successful, to stay ahead of the curve and to really be like relevant because that’s, I mean, what we’re all trying to do here, isn’t it?

Tim (00:55):
Yeah, but I don’t like change .

Robbie (00:57):
You don’t like change.

Tim (00:58):
Just put that out there in the front end. It’s like this is.

Robbie (01:00):
Change is hard. Time to face changes. Gonna figure out how to market stuff.

Tim (01:10):
Yeah. So anyway, changes.

Robbie (01:12):
Changes. So like, I always think about this and like right now there’s a lot of talk about like, again, artificial intelligence generated generative ai. And I always like to think about this as like, okay, today is the slowest day of technological change for the rest of our lives. It can either excite us or intimidate us, but that really doesn’t matter because it’s happening. And as marketers, like we’re really forced to kind of deal with this all the time. But understanding, hey, how can we embrace the change that we’re seeing? How can we leverage it to make a bigger impact? And then how do we start to like just get ahead of things and use it to get on our toes as opposed to be on our heels? Because it’s gonna happen, it’s going to continually evolve. But yes. How do we, how do we think about it?

Tim (01:59):
Yeah. Well it goes like, I’m thinking like just this week, like it goes beyond just like an algorithm change. Like this is like a, a fundamental shift in how things are done and what they potentially look like. And there’s a robot that everybody’s using right now to basically just like spew out content. And for me, that one is the one where I don’t like that change because now I have to rethink how we do a lot of things. And as Google’s bringing out their own version, which is Bard, what the heck’s that gonna look like and how’s that gonna disrupt the space?

Robbie (02:31):
So, so we’re really kind of conflicted. And honestly, this is where we’re gonna have a, this is gonna be the confrontational episode where you guys get to hear, both Tim and I back and forth. And it’s gonna be.

Tim (02:40):
Me crying in the corner.

Robbie (02:42):
Yeah, it’s gonna be, it’s gonna be punchy, but seriously, it’s a, it’s a conversation. We can’t, right now, you can’t throw a marketer downstairs without the words Chat GPT coming out at least once or twice. So it’s a really big conversation and a hot topic because it is so relevant and it is gonna impact so many. This is like in math when the calculator was introduced, like where suddenly we’re moving from like, again actuarial tables and like, like Abacus to using a calculator and it’s a really large shift forward. And during that crazy shift, it’s really challenging to understand what, how it’s gonna play out, what’s gonna happen and then all the different layers of marketing that’s gonna happen around it is really fascinating because we’re all kind of figuring that out right now in real time.

Tim (03:25):
Yeah, and I think like if we just stick with the, the Chat GPT three for right now, like it’s the first thing. I am sure it’s going to end up like it’s going to push things forward. And ultimately, again, for the user at the end of it, that’s where the big benefit is. Like right now, the users are loving it and that’s why it’s exploding. That’s why Bing has just incorporated it into their search. That’s why Google is racing to try and get Bard live. So like for users, they love it. But again, the challenge is on the marketer because it’s like, how does this shift things?

Tim (03:58):
And for me specifically in the space of SEO is like, how do you compete against people that are using AI extensively to create content? And then at the flip side, Google’s telling you, don’t do this because we’re gonna penalize it and then Google’s gonna use this, which is gonna change how results are showed up. So there’s like three different things in my head’s trying to play around, like how do we, how do we do this? Do we use it? Do we not use it whenever we do use it to create something, is it even gonna show in the result page or is Google just gonna have an answer box there and a couple of citation links to articles that it’s scraped from. So again I don’t know, Robbie, help me out.

Robbie (04:39):
So, so again, in terms of like the seo, I always, I’m started to think my, like personally, like this gets closer to that like zero, like zero click answering like Google’s mm-hmm. , Google’s thought about like, like kind of moving towards the direction of like voice-based search, zero click and kind of like, like a completely platform agnostic result mm-hmm. . So more search results coming through there, but also like, I think that this is a tool, again on the other end of the spectrum for the marketer trying to use it as a tool.

Robbie (05:10):
Like I just think it, it, it accelerates a rate of progress we can make. Yeah. So I’m not in the weeds doing busy work trying to find or find information. I can let this do it for me. Like we, like we’ve been using Chat GPT to some, I mean GPT three to, to for some extent for about a little bit over a year now for MKTG Rhythm clients. And we found a lot of great opportunities from it because, hey, if I need to understand like 10 books to every coffee drinker needs to read and why i, it can do it for me and I can have a subject matter expert validate those and give context to those. But I didn’t have to go do the primary research and kind of do everything, do everything the same way as everybody else. Or like, we’ve even used it in terms of like finding great information.

Robbie (05:55):
Like we were trying to make playlists on Spotify for engaging content, but we need to find song songs with a certain beat per minute that are x, y, z length. And we could find all these songs that were again, fit in the context we’re looking for and it did it for us right away. So we don’t have to do a ton of digging. And I think that’s where like the real magic can happen is when we can use it as a tool to get us to a place that would’ve taken a lot longer ahead of time. But then now that we have it, we can accelerate the, accelerate the creative work and the higher level work that’s gonna happen.

Tim (06:29):
Yeah. So like I can, you know, I can’t knock that. I can see like the research side of like where the benefit is there and the accelerating for that. But then on the flip side, I think of like people that just use it to blindly create content, I guess it’s like all things like people are always just trying to like get quick wins. This is why we can’t have nice things. Yeah. So like it’s gonna change results for a period, but Google’s already baking additional things. The algorithm, like they added an extra e into like their eat. So it’s now like experience needs to be shown as well as expertise authoritativeness because they know.

Robbie (07:03):
So now it’s eeat.

Tim (07:04):
Eeat. Eat your dinner. So, you know, like Chat GPT that can’t show the experience side. It can maybe scrape some content and serve that up. But then also as a user, do I just want like a single point of truth whenever I search something? I don’t know if like that doesn’t resonate with me. I like the multiple options. Choose my own journey and gather answers and you know, this potentially starts to move people to where they just like find a single source for a lot of their broader based queries. Obviously if you’re buying a product, I don’t think this fits into that puzzle, but they use those examples of like, Hey, I’m planning a road trip with my nine year old to California, what should I do? It’s like now all of a sudden this just one thing it’s showing to you and you’re just, I know it feels weird. It feels icky.

Robbie (08:00):
It feels, it feels, it feels strange but yes, it’s, it’s a, it’s a shift though. It’s a shift in the way we were kind of like accepting information, looking for information and like going upstream from this. Like even as just people in the world, like consumer behavior is gonna have to change before marketing, before like marketing really is gonna make the impact it needs because if people don’t adopt it, they’re not necessarily going to, if people don’t adopt the behavior, it doesn’t matter how hard as we work as marketers mm-hmm to get them to do it, they’re not going to, and that behavior’s not really gonna matter at that point.

Robbie (08:33):
Mm-Hmm , we are gonna really have, again things that aren’t really, again, normalized that aren’t gonna get used, but being used by being kind of picked up by like a Bing or a Google suddenly like this tools are gonna be pretty ubiquitous.

Tim (08:48):
It’s now pushed into mainstream. It’s like whenever something gets baked in like that then users start to become more habitual in how they, they use it because it’s, it’s in something that they interact with. Not so much Bing, sorry, Bing, but Google they interact with many times.

Robbie (09:08):
Did I just mention Bing ahead of Google in a conversation?

Tim (09:11):
You, you did and I’ve seen some really loyal Google people that have been talking about how Bing has executed this so well and I think that really upsets Google to know that like, Bing got this out before .

Robbie (09:23):
Bing just took their lunch money.

Tim (09:25):
They did.

Robbie (09:25):
Took their lunch money.

Tim (09:26):
But I don’t think people are jumping over to Bing in, you know, by the billions to like use it there. So I think Google will will come back, but once it’s in that mainstream, like people are going to use it more and it’s going, I think it’s gonna even evolve how people use it. Like the evolution of how they use it is gonna be different too. Like right now very kind of query conversational base, but I’ve seen where it is gonna start. You’d mentioned math at the beginning of the episode, like it’s gonna be able to create tables and graphs and pull in lots more things. I will dig it then if I can create like tables and charge like rapidly outta something, that would be amazing.

Robbie (10:04):
So, so like even for me, like I’ve used it in my classes to, like, I asked my students every semester like 12 questions to get to know them better. Like what, where do you work? Like what, what role do you have? Where’d you get your undergraduate degree? What do you, what do you want to get out of the course? Like what time zone are you in? Like what’s the last book good book you read? What’s your go-to karaoke song? I don’t, I don’t ask that yet. But that’s.

Tim (10:31):
That’s like the third or fourth class to ask that question.

Robbie (10:33):
That’s yeah. Third, fourth class. But I asked, I plopped into a Chat GPT I gave the prompt of like, organize and categorize all of these into a table. All of these answers based on these 12 prompts mm-hmm. these 12 questions. And it put together a beautiful table for me right in front of it where that would’ve taken like, again, hours in the past of like copying and pasting, copying and paste and copy and pasting. Suddenly it expedites that process and really makes it easier.

Robbie (11:01):
So I think those tools that we’re gonna find ways that it’s gonna democratize things mm-hmm. but also like we, it can have some fun with it. And the way you talk about, again, normalizing in society. Like I always think about this as like how Amazon kind of normalizes a lot of things. Like we expect two day shipping because Amazon made that normal. Yeah. We expect an e-commerce page to look and feel a certain way because Amazon made that normal.

Tim (11:24):
It’s normal for me to tell this little voice that comes out of a box to turn the lights on and off in my home and to show me the cameras or whatever. Yeah. Things get normalized, you get used to it. So.

Robbie (11:34):
We don’t buy, we don’t buy products without reviews on them. Yeah. Because we expect that and that’s just kind of the expectation. So I think this is just another layer of how we think about that in terms of how we approach things. And I mean, I think part of this is the generative, the generative side of artificial intelligence is just so unique and so different right now we are kind of in the wild wild west. So getting just serious. I saw that a stable diffusion because they were using Getty images to train their AI models. So it’s a challenging kind of tenuous time right now. Yeah. So we’ll, we’ll figure it.

Tim (12:10):
Because without the internet and the images and everything that exists that’s being created by all our creators, these tools kind of exist. So they’re basically training off all our people’s intellectual property. So it’s.

Robbie (12:22):
Or or like when I joke around like, hey I need 10 reasons why I should take Robbie Fitzwater social media strategy course written in the, the form of a vanilla, a vanilla ice song and it spits out something perfect. And like, is that, are, is that intellectual property that I’m like va violating is how, where does that fit? So like right now we’re still in kind of that gray area where it may be Yeah. A little bit rough.

Tim (12:48):
There’s yeah. And there’s more coming. It’s going to get crazier. Google just had their thing the other day and while they didn’t cover as much as what I’d hope to see, like they’re now incorporating, like I know they had like four opera singers or classical singers use their voice and now the AI uses their voice. You can have it like sing songs to you and it’s made its own voice by like blending these four singers to create its own, I know strange things, but as a marketer, how do you lean into a tool like this? Like what is the best way right now? Like you’ve mentioned some examples, but what would be ways that marketers should leverage something like this or should they not leverage something like this?

Robbie (13:27):
So I think as a marketer, and we’ve talked about this, like you need to be, you’re doing yourself a disservice. You’re doing yourself, the businesses you work within or, or help a disservice if you’re not understanding how it works. Like as a marketer, you need to be continually working to find relevance. If I was a marketer in 1993 and haven’t really evolved, like I am completely worthless and completely out of a job right now because like I’m trying to buy billboards when people are barely looking up from their phone to see the road, let alone see a billboard.

Tim (13:57):
We’re gonna use lots of keywords and make them the same colors as the background on your site.

Robbie (14:01):
Yeah, it’s gonna be awesome. So really, but like you, we need to be evolving. Like I I personally in my marketing journey work, starting off like working a lot in social, I hate Facebook, I totally hate them. Mm-hmm. , but I appreciate them because they’ve made me a better marketer. I’ve had to push myself to learn and evolve and grow because the change, the, the environment, the experience and the platforms change, evolve and grow. So I need to move with it. And if you’re not experimenting or exploring these new tools, you’re doing yourself a disservice where if you just have some level base level knowledge, you can either expedite your process and make it easier on yourself or you can probably help to innovate and grow. And that’s where I think that we can start to see some of those, those changes happening now. Like where we can start to do a lot of that manual work. We can outsource to a, to an artificial intelligence where like I can write, understand, hey, I wanna brainstorm 10 value propositions for XYZ product. If I have one of them, Hey, what are 10 more value propositions for X, Y, Z product written for XYZ audience.

Robbie (15:08):
Mm-Hmm. or even like negotiating with my toddler, I want to know, hey, what’s three sentences on why eating too many cookies can be a bad thing written for a toddler. And it can really change the way that.

Tim (15:19):
Your toddler will disagree on every one of those .

Robbie (15:22):
It takes the emotion out of it. And if I just connect, could connect the thing with Alexa at that point, , it would do my parenting for me and, and I’ve got a business. But really as a marketer, you really need to be getting ahead of these things and at least experimenting and exploring with them. Like getting on a generative AI image creation software. Like, I like to go on every one of those new systems and use a prompt, like a cat driving a mobile dog washing van and it the get some crazy results.

Tim (15:51):
It’s beautiful .

Robbie (15:52):
But like if I have the same prompt, like I get to have a good idea of like, how accurate is this AI engine? How fast is it processing things, and how much faith can I have in the, in the results? And when you can start to understand how to use those prompts, it’s really important to be able to use them and understand that garbage in is gonna be garbage out and really start to get ahead of things so you can actually use it and function. Like I use it in my class now, I introduce an AI policy in my MBA course where like if I have somebody use AI to write something in their discussion questions, I want them to cite it just the same way they, I want them to cite the prompt they used the same way they would cite every a article if they were citing an article.

Robbie (16:35):
So it’s, it’s kind of changing the way that we can, we can approach a lot of things.

Tim (16:41):
Yeah. All right. So the next one that I think we’re gonna see a lot more off is obviously like the AR side of things and specifically thinking in like shopping, buying products, viewing them ahead of time in spaces. Like some of this was kind of floating around early on, but I think the early iterations were pretty, pretty weak. I had one client years and years ago that used it for some home good stuff, but it was, it was kind of glitchy. Like your rug would be like part of over your couch and stuff like that. Like it wasn’t doing it, but now that’s all improved so much more. So with something like that, like when do you get in as a company and then also when do you know if it’s the right thing for you? Like that’s the other part I always think about with like, new tech is like the wrong company jumping into the new tech because everybody’s doing it, but it doesn’t fit them. Or jumping in too early or jumping in too late. Like how do you know when to like go with that?

Robbie (17:36):
Um I think we’ve talked about it in here before is if we have, if I’m a marketer thinking like 70, 20 10. Like 70% of my mar time and attention is focused on core marketing activities, my core business. 20% is thinking about evolving that core business and core marketing activities. 10% is focused on those high risk, high rewards. So if I have bandwidth and I have budget, I do want to have some type of exploratory experimenting going on because it’s gonna help me stay ahead of the curve and I’m gonna be able to translate that into the other areas of marketing.

Robbie (18:13):
But yes, if you’re a small business or a small group and you’re running lean, it’s not gonna be, it’s not gonna be the most advantageous thing for you to do to explore that because it just, you’re not gonna see the ROI directly unless that’s really becoming like table stakes for what works. Like you need to keep evolving your core activities until you’re in a place where you’re, you can handle that, that experimentation mm-hmm. . But if you are trying to go through the exercise, like thinking if it’s for your business Yeah. Does your business lend itself well to a visual experience? Is it going to be something that where somebody wants to do it and experiment like glasses are a great use of that AR technology now and like the, the realtime glass try-on or like somebody said watches, like what does a watch look like on your wrist?

Robbie (19:01):
But again, if you’re selling like candles, like who cares what a candle looks like on a, on a, on a if or, or home.

Tim (19:08):
I was gonna say even Apple, like I’ve on the Apple site, like when you do it on your mobile device, you can see like what is, you know, MacBook look like in your space. Like something like that. To me it’s like, was that really necessary? Other than the fact that like they have the, that was just a flex. That was a flex. Yeah. Like they have the ability and the budget to pull something like that off where you do, but you know, most people know what a laptop’s gonna look like sitting on their desk, but there’s other things where they are more complex or it could be fun, you know, how does this car look in your driveway for the sake?

Tim (19:37):
But like that could be a fun one where if your car shopping, you know.

Robbie (19:40):
Oh, here put this lingerie on your dad . Like look it, you can do anything, but like, yes. Like is it going to work? Is it gonna be an extension?

Tim (19:51):
Dad you look kind of strange.

Robbie (19:53):
Something special .

Tim (19:55):
Something special for dad, add .

Robbie (19:58):
So again, is it gonna help, help with that decision making? Is this gonna be something where I can’t make a decision unless I have that information? And again, for the laptop for Apple, like everybody knows what a laptop looks like, everybody has context for that. But if they can’t, if this is what they need to make a decision, like that’s gonna be a, a necessary step. Like Warby Parker sends out glasses to try on because it helps people try them actually on at home, which is a necessary step to purchasing glasses.

Robbie (20:29):
So that extension of like virtual glass tryon works because you can kind of get a decent enough feel for what that’s gonna look like in person mm-hmm. . And that makes the process easier. But that is definitely like a need. You have to check that off the list before you actually move forward with something. In this case, like it’s not always the case for most businesses. And I’d say like 90 to 95% of businesses shouldn’t even think about it. Yeah. And like it’s just not relevant, especially if it’s not going to be directly impacting your business. Like if it is like a new piece of equipment, even for B2B businesses, like unless they have to fit it within a certain space or it helps to give like spatial recommendations for like where to install it or how to install it, then I don’t think it’s gonna be necessary either.

Tim (21:13):
Yeah. It’s, it needs to be more than just floating a product into whatever this space is. And I feel like that’s kind of how the early iterations were where it’s like we’re just going to float our, our thing into whatever space you set up. But something like that where, you know it’s a new piece of equipment and you could be on a factory floor and hold it over the space and it gives you the dimensions and the fitting and tells you like, would it work there? What other things do you need within that space that’s going to add to that then that could be a really valuable ad before somebody makes that initial like reach out and then find that they’re not not a qualified or right lead because the product isn’t gonna fit in their space or it’s not the right thing or they don’t have the right ventilation in place for it.

Tim (21:58):
So it can cut back in some of those like sales conversation items that you might not need. But then other other things, it’s more kind of gimmicky.

Robbie (22:05):
Yeah, like, like in i, in thinking about it, like, are you trying to find, do you have a lock and you’re trying to find a key for it as opposed to do you have a key that you’re looking to find a lock for? Or do you have a lock that you’re working to find a bunch of different keys for mm-hmm. . And so if you’re starting with a problem in mind, and I know I have a, I know I have a problem, I’m working to solve that problem.

Tim (22:29):
I’ve been meaning to talk to you about that problem, Robbie.

Robbie (22:30):
Oh, , there’s, there’s a few of them.

Tim (22:32):
We’re still trying to find the keys.

Robbie (22:34):
Wait, wait, is this my intervention?

Tim (22:36):
This you brought this one up yourself. .

Robbie (22:38):
Why is everybody here? .

Tim (22:41):
I have a few extra people in the room today.

Robbie (22:43):
So yeah, we have a live, we have a live intervention audience. But and, and again this is, this is just one of those things where we really need to understand what’s going on and understand the use case before we start to invest in technology like this. Because marketers can get really excited about bright shiny objects. And again, we started this episode with thinking about like, hey, how do we embrace new technology? And this is again, in the same boat, where is it gonna be necessary? Is it gonna be relevant and is it gonna be valuable? Mm-Hmm. . And if it’s not yeah, then you don’t need it.

Tim (23:14):
Yeah. There’s some, some technology you can embrace as the user and you don’t have to embrace as the marketer or you don’t have to embrace for your specific marketing use case. Because again, as I look across like the different clients I work with, there’s maybe one where like an AR situation could potentially make sense, but for most of the other ones it’s like, don’t, don’t waste the time, energy, or budget, but maybe there’s another marketing thing that is new and shiny they should be thinking about. Or maybe it’s an update to something where it creates a new challenge and they need to think around technology or solution to get them around that challenge. And you were talking even with like some email and SMS changes and things like that where like there’s new new ways of things delivering and happening and there’ll be technology to solve that on your side maybe. I don’t know.

Robbie (24:04):
Yeah, so like, even, even like, like SMS is a hot thing in, in a lot of like, like marketing communications right now because SMS is like being more and more normalized and then like they’re talking about like a Google inbox. It’s contextual to receive emails from brands when, when they think you’re gonna want it. So like less control over the inbox and less control over things. So as a marketer, like understanding what those, what that, how that fits and how that feels. Or even Amazon possibly allowing sellers to use email. Like this is all again market dynamics. So you’re gonna change the landscape and environment and thinking about these and having conversations like this is what’s gonna be able to help you continue to roll with things as opposed to feel trapped by them. Yeah. And, and intimidated or scared. But if we think through, how do we go through a checklist of like, is this going to be, how do I, how do I think about this? How does my process and systems change as a result of this? And then how am I going to use this in a forward leaning manner?

Robbie (25:04):
It gives you the tools you’re gonna need to be able to hopefully succeed with it once those things do change. Cause they cha they can and will, like you’ve seen how many algorithm updates on Google?

Tim (25:14):
Yeah, it’s daily’s like, it’s like it’s daily and even last night my wife came home and like she does some marketing things and she noticed like Instagram had like changed an algorithm because normally videos would have a certain, you know, interaction level by a certain stage of the day and it was just, it was crickets yesterday on, on some of the stuff. And then like later in the evening it started picking up again. But during the day, something weird going on.

Robbie (25:39):
So yeah, so like again, there’s no way to, the only, the only trend you can predict is the acceleration of trends and ch things changing. And so those are again, things for marketers to understand and hopefully embrace, not let get intimidating, but we’re getting close to the end here and we always end with three updates. Yeah. Like three Three. What are three things marketers should really think about in terms of like, hey, how do I embrace technology and how do I, how do I go about this process?

Tim (26:08):
Yeah, well I think at the, the beginning, like you, you hit one of them. Like, today is the slowest day for technology. Like it’s only going to get faster, more complex, more advanced and we have to embrace it. But it’s, it’s choosing the when and the how and if it’s right.

Robbie (26:28):
Okay. So finding, understanding the technology, embracing it. My experiment and explorer as a person, I’m a really big believer in. I need to understand how it works as a person before I can understand how to implement it, it as a business. So even if I’m not the one using it as a business marketer, I need to be playing in like a place like Discord or understanding what these places look like or what an NFT is. Like. Even if you just need to go like drop like ex, like drop some money and play with, play with like what an purchasing an NFT or like poke around with chat GPT and have some fun with it. You, which can be really fun by the way. .

Tim (27:08):
Several hours later.

Robbie (27:10):
Several hours later. And a lot of really bad like remixes to songs with Chat GPT you can have a lot of fun but experiment and explore with as a person because then you’re gonna be able to understand how the fundamental, how the technology fundamentally works and be able to implement it as a business.

Tim (27:27):
Yeah. And then for the final one, I’d say then aligning the right tech with your business. So like not all the things need to be implemented. It does not need to be just a frenzy like every other month or every other week when some new technology comes out. Like how do we integrate this? How do we use this? How do we do it? It’s picking the ones that are right for you. And then I think even more so doing it well when you do it so that like don’t do like a half baked version of something rolled out just because, well we need to show people that we can do this. It’s like, choose the right thing and do it well.

Robbie (28:00):
Okay. And this episode brought to you by, Werther’s Original . They could be.

Tim (28:08):

Robbie (28:08):
Granddad. . Granddad. What is that? It’s Werther’s. It’s been here since 1983, but it doesn’t matter cause it’s Werther’s. .

Robbie (28:20):
Okay. So with that Tim, hopefully everybody here can take this and run with it. Embrace new technology Again, as a marketer it’s something that’s necessary. And if there is things that we said that are completely out of base outta line here, guys call us out on it. We want to know, we want to hear about it. And again, be like, Hey, five stars. The guy with a bad mumbling accent didn’t know what he was talking about, but the Irish guy, he was spot on.

Tim (28:46):
Also has a bad mumbling accent. .

Robbie (28:48):
So, so yes, we we.

Tim (28:49):
Drop us a Werther’s Original in the comment.

Robbie (28:51):
Yeah, yeah. Werther’s Original, like, drop us a comment, drop us some candy. And thank you all for the, for the, for the conversation and hopefully this was helpful and nothing else. This is Tim and Robbie, we’ll see you guys next time.

Tim (29:02):
Next time.


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