Episode 15: Boost Your Creativity: Using GPT-3 for Content Ideation and Research

If you're feeling frustrated and overwhelmed with the endless cycle of brainstorming and researching for content ideas, only to end up with lackluster results that fail to captivate your audience, then you are not alone! Spending countless hours scouring the internet for inspiration or relying on outdated brainstorming techniques can leave you feeling burnt out and uninspired. It's time to take a new approach to content creation by utilizing the power of GPT-3 to enhance your ideation and research process. Say goodbye to writer's block and hello to heightened productivity and higher-quality content.

Robbie Fitzwater
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Quote of the Episode

“Let this do the 80% of the BS we don’t want to do and let’s move to the 20% that really adds the next piece of value.”

Tim Lowry

Objectives

In this episode, you will be able to:

  • Dive deep into GPT-3 and its transformative impact on your content creation.
  • Reveal the hidden gems of GPT-3-supported idea conception and research.
  • Streamline your content production process with GPT-3-based scheduling and planning.
  • Boost your communication by unlocking GPT-3’s extraordinary capabilities.
  • Empower your workflow with GPT-3’s versatility and adaptability for a sharper edge.

Transcript

Robbie (00:00):
Okay. So Tim, I heard you were thinking about bringing on a new team member.

Tim (00:04):
Yeah, I got a new intern lined up. They’re amazing. And they’re only 20 bucks a month.

Robbie (00:09):
$20 a month for how, how much do you want? How much will they work?

Tim (00:12):
As much as I make them work. And they don’t talk back. They don’t

Robbie (00:15):
Talk back. Not even if you want ’em to?

Tim (00:17):
No, they don’t get me coffee though. That’s the one downside.

Robbie (00:20):
They can’t hold coffee?

Tim (00:21):
Yeah. They got no thumbs. ,

Robbie (00:25):
No thumbs. Who is this magical intern? Well, you’ll have to, you’ll have to hang out and find out.

[Intro]

Robbie (00:40):
Hello, this is Tim and Robbie with the Content Community Commerce podcast. We’d like to talk about topics of the convergence of content, community, and commerce. And today we’re gonna be talking about everybody’s favorite new intern,

Tim (00:54):
Mr. GPT,

Robbie (00:55):
Chat GPT, and the different sides of Chat GPT and how they work and how it functions. And basically like, I feel like we’re kind of past like the big hype cycle and actually getting into how this thing actually works and helps us in business.

Tim (01:08):
I agree. I was actually on the skeptical side of the, the hype cycle where it was like, I, I don’t like this, I don’t want it. And now as I spend a little bit of time hanging out with him, he’s kind of a cool guy. He’s, he’s getting some stuff done for me.

Robbie (01:22):
Kind of a cool guy. He’s, he’s, he’s maturing into, he’s maturing into somebody who you want to work with and Yeah. And who can, who can provide some value.

Tim (01:28):
I have molded him into a mini me . Okay. And I will call him mini me .

Robbie (01:35):
But for real though, like, your conversations around this have been really fascinating and I, like, we were gonna talk about something else today and I feel like we couldn’t not talk about this because the way you’ve been approaching it is really cool. Yeah. And the way that you see nuance and distinction between the different tools Yeah. And the different ways to use the different versions of chat GPT are incredible. And I just thought this would be just like a mind blowing conversation around, Hey, how do I start to bring this into my marketing system? How do I start to bring this into my business? And then how do I, like, again, not just make bright shiny objects and like have everything written in like the, the style of the King James Bible, but

Tim (02:15):
Yeah.

New Speaker (02:16):
It’s and moving forward and make it work.

Tim (02:17):
It’s been really fun, man. So like I said, I started out very skeptical on, on how to, how to use this. Like what is it? But I’ve spent more time with it and I’ve got some really cool clients that like approach me. And it’s like they, they want, they wanna use this new technology and they’re willing to like, give me opportunity to go a little bit wild in free range on doing some stuff to see like what we can actually do. And that plus just time of diving under the hood. I’ve really learned to figure out some nuances and the prompt engineering and getting the technology to work for you. And I think that’s where, like, we joke about this being the intern, and I think it’s like once you learn how to communicate, like any good person that you employ, then they’re gonna be way more effective if you can be a clear communicator and giving like what you need and then knowing which version of it you’re talking to. And that’s where you kind of got excited the other day. It was like the difference between version four and version 3.5. So like, the big thing I’m finding at the moment is like version four is like, they’re your very buttoned up person. They’re gonna be very specific. They’re going to give you like lots of insights, details, really great content, but it’s gonna be boring. It’s like, it is, it’s like sitting with like a lecture or a professor and everything’s in bullet points and hey,

Robbie (03:33):
Hey, lecture professor. Don’t, don’t

Tim (03:36):
Not your class. Yeah. History major. I know.

Robbie (03:39):
Just taking a shot right there. First shot of the day!

Tim (03:41):
First shot of the day. There’s more to come. But yeah, it’s like you’re gonna get something really great at the end, but it’s not gonna be a real fun read for the user. So then I’ve figured like, well, I’m gonna send it over to, you know, his brother 3.5 and that’s where you can get like a little bit more of that wild child fun side that’s like, all right, I now need you to put some personality into this. Here’s the reader that we’re shooting for. Here’s the things that we want. And it’ll take all of those stellar insights and then it just starts to add like a little bit more life around the edges and make it, make it a more enjoyable read.

Robbie (04:15):
So like, like 4.0 is an engineer or an academic and like 3.5 is a poet kind of thing.

Tim (04:22):
Yeah. Yeah. It’s like you’re sitting with like the smartest guy in the room of 4.0 and he’s really smart, but he’s really dry. And then he’s got this brother that’s also kind of smart, but whenever you like, give him the information, he can take the smart stuff and just make it feel that a little bit more warm and fuzzy.

Robbie (04:39):
Yeah. So like 4.0 is gonna bake an oatmeal raisin cookie. Yeah. And 3.5 is gonna add some chocolate chips though. Oh, they’re,

Tim (04:46):
They’re putting a lot of chocolate chips. .

Robbie (04:48):
So that’s again, a really nuanced understanding of this. Like how do you use it? Because again, even with you as being a skeptical, like you’ve seen this work and you’ve done this. Yeah. And when you said this, I was like, dude, my mind is blown. Like how well you understand this nuance. It’s so cool because you’ve been able to take this and really run with it in your business and like really start to leverage it in ways that you may not have been able to in the past. And like, again, it’s not gonna replace you by any means. No. But like this is something that’s gonna enhance what you’re able to do. Yeah. And that’s kind of where we say like, Hey, let’s let this do the 80% of the Bs we don’t want to do mm-hmm. . And let’s move to the 20% that really adds the next piece of value.

Tim (05:27):
And, and I think for marketers that are afraid of this becoming a replacement to them, the way you need to think about this is, is like it still needs somebody to make it work. Like as of right now, this tool cannot conceptualize and just come up with something out of thin air. So it needs somebody who can do it. So if you were the best possible person at like prompting and communicating with this, then it’s gonna allow you to be way ahead as a marketer. Because then it’s one of those things where now all of a sudden, like you’re seen as like a prompt engineer that knows how to really utilize the tool and communicate and get the most out of it. And that’s been the part that’s just taken time. But playing the versions against each other, having them do different outlines once they complete something, asking the other version what it thinks of it, doing them in separate communication channels so it doesn’t see all the stuff.

Tim (06:17):
Then that way it’s like you’re talking to the different people in your business that have different skill sets. You give them slightly different things to look at. And at the end of it, you’re can have something really polished, but you’ve got it in half the time. It might have taken you otherwise or even better. That, and you know, disclaimer, this is not something that we’re doing for like every post every client. This is something where, you know, it’s still on the early stages, but I have some cool clients that have been like, Hey, we wanna mix some of this in with what we’re doing. Cause we wanna, we want to push the envelope a little bit and where we’re at. But I’ve had fun just using it in, in other ways also for me personally.

Robbie (06:53):
So, and, and like I’ve like used it to like, like how do I frame a difficult to write email? Like that’s again, easy to, easy to do. Yeah. But also like early on, like I think this evolution is really fascinating. Mm-Hmm. . Cause like I know we were trying, we were trying to chat GOT three last year with a few applications mm-hmm. and we thought we were so gangster saying like, okay, what are the, like the 10 x, y, z like using it to, to build lists of things mm-hmm. . So like we’d build a list, we would run it and like we thought we were so gangster saying like, Hey, let’s run this a few times. So we get a few results and once we normalize those results mm-hmm. , we know we have the definitive right list, and let’s bounce that against the subject matter expert. But you’re able to kind of go one layer beyond that and like, let’s use these systems to really enhance what we’re doing mm-hmm. and go like an extra 20% farther mm-hmm. because you can add some nuance to it. I mean, running it by an expert is again, an important Yeah. Validation step, but you’re getting this nuanced, rich experience created by this machine that you’re working to working with. Yeah. In conjunction.

Tim (07:56):
Yeah. It’s, it works alongside and for the types of content that we’re using it on at the moment, it works perfectly. Again, like if you’re nerdy and in the SEO space, you know that Google looks for like, you know, expertise, authoritative, trustworthiness, experience, those kind of things. So there’s some things where like, I wouldn’t, I wouldn’t use this just because it can’t speak from experience, it can’t do those things. And it might still take a ton of edit work to have that expert on the other side, but there are topics that you can find that you can talk about, and they don’t need firsthand experience with the thing. Like they can do it from head knowledge, so to speak. And that’s where really being able to take it and some of ’em are getting traction quite well. But you’re saying there about like a year ago, like, you know, getting lists and things like that.

Tim (08:47):
And now, like another way that like you can get creative with this, and this is one that I’m trying to do a little bit more with. So if you had a featured snippet that you were, you know, winning for the sake of it and you know, which paragraph Google was pulling and featuring in there, and then somebody, you know, basically I’ll compete you, you can then take their featured snippet, your featured snippet, have it, compare the two of them, what makes one better than the other, like first getting like that unbiased review and then if it links to the side of the other one, it’s like, well, how do we take this other one and write it in a way that’s better for that to achieve the outcome of winning the featured snippet? Once you get that, then I take three or four versions and then I feed it to a different version of GPT and then I have it, tell me which one would it pick for, you know, a featured snippet based on like ease of reading answers the question with most clarity does the thing.

Tim (09:43):
And then it’s interesting to see, like, does it pick the one that’s currently winning? Does it pick one that you know it’s brother 4.0 wrote? Or does it pick like the original? And then, you know, by doing that a few times, you can get something really good and we’ve been able to win some answer boxes back just by changing a sentence or two or just easing the language a little bit for what we’re looking for. So again, like to do that manually takes, takes a lot of time, but whenever you have somebody that can, you know, in 20 minutes, like, beaver out 20 of these things and, and do it, it’s like, sweet. That’s huge. Huge win. Good intern. Okay, go get me a coffee.

Robbie (10:21):
Okay. And I also wanna call something out like beavering out needs to be a term use more often. , I need to, I need to use beaver out more consistently. This is, this is brilliant

Tim (10:30):
. I was, I was worried where that was gonna go there. I’m like, that’s one that’s used on the other side of the pond, but maybe it’s not used here. Yeah,

Robbie (10:37):
Yeah. Okay. So, so we have, we have, normally I’m the one using bad American slang, the international audiences we have the other way around here, which is awesome. Yeah. But yeah, all of these things like really give you a really holistic view of, think of how to use a tool. And then all that time savings that is gained from this is so much more efficient and like people are using it in so many different ways. They never would’ve like being able to do things that they never would’ve. Like we could write a Python script mm-hmm. if we ask it the right prompts. So that prompting is really important. And as you kind of get into this process, have you found like an arsenal of prompts that you kind of go to? Basically,

Tim (11:14):
I, I have, it’s like I, I follow some really smart people on Twitter and all our places. So like some of them have given me kind of those initial like insights, like, oh, that’s good. And then like, I’ve taken that and just twisted it, massaged it, used it. And now like I’ve got my, my go-tos for whenever I’m working on something where, you know, again, just basic high level overview, but if I’m gonna work for something scratch before I have it, write anything, it’s like, here’s a very detailed prompt and create an outline first. And what I found is like, let’s say you, you know, Albert Einstein was still alive. If you’re sitting in a room with him and you’re talking with him, he’s gonna tell like how much you can hang with a conversation and he’s going to give you basically back that level of conversation.

Tim (12:03):
But if you show him that like, Hey, I, I, I can hang a little bit more, I can keep up with this. He’s gonna talk more and go deeper and do things. So what I found is like, you still gotta know what you have it writing about and you get that outline, and then that’s where you show it, where like, you do like your mic drop moment and basically be like, you’ve left out this, you didn’t include this. Why did you not cover this? We need to have this in it. And then basically apologize like, oh, I’m sorry I didn’t actually include that, but that would be a really good part to add to it. And then it comes back and your next outline is gonna be way more rich and deeper than what you would’ve gotten that first one. It’s kinda like the first one is like the, you know, like, here’s your outline and then you go back and you’re like, yeah, but it’s not good enough. Here’s the things you’re missing. Then it adds that. And then something that you didn’t even consider. And now it’s like, now we got something great. If you were gonna write about this, what things would you include then within that outline? And then like you move through that next phase. And then once you’ve gone through like two or three phases of that development, then it’s like, now show me how you would write this thing. And then you take it and send it over to his brother afterwards.

Robbie (13:08):
Geez. So that you really are in this. And again, having trained the model where you’re smart enough to really where it’s smart enough to understand what you’re looking for, how you’re looking for it, and then really thinking about logically how to pull that off. Like that’s the level of nuance there is really impressive.

Tim (13:25):
It’s you, like I said, you need to know what I think where the, the big gap is, is the people that just use the tool where it’s like, I want a, a blog post on gravel bikes. You know, write me a list of the 10 best gravel bikes, blah, blah, blah, and that, that’s it. And then they just take it as a verbatim thing. But if able to go back and be like, actually that bike’s not that great and you didn’t include this and you really should cover the parts and you should cover this, then it’s like, it realizes like, oh, this person actually knows about this. So yeah. I’m, I’ve kind of been lazy in my first draft, so I should go back. So props to the professor. It’s like the professor that looks at the kids’ homework and is like, you could do a better essay. It’s like, give gimme more.

Robbie (14:08):
You, you’re leaving, you’re leaving it on the table. Yeah. You’re phoning this in.

Tim (14:12):
So doing that kind of thing. And the weird part I found is like talking to it like it’s a person that took me a little bit of time to get over, but now like, I just think of it as like, I’m slacking somebody on my team. Like, I use very simple language, I use slang. I let them know exactly how I feel about something if it’s not good. And it’s like, you know,

Robbie (14:34):
So, so I always like started to frame things as like, you were an expert in this. Yeah. And you were, you were doing this. So I was trying to like build up its ego a little bit. Yeah. But like, talking to it as a person, like again, is another area where you can find really rich nuances around those components and like, that’s really fascinating. I’m gonna have to try this.

Tim (14:54):
Yeah. I found a few times, so like, the expert thing is great, but I found that like in some things, whenever it writes out, then like in the introduction it’ll be like, we’re talking about such and such, you know, and this is covered by an expert. And it’s like, you’re, you’re not, you know, you know it, you’re not an expert. So like sometimes it puffs it up a little bit the wrong way, which sounds weird to say. So I found

Robbie (15:17):
You don’t, you don’t wanna, you don’t wanna validate its ego, but you wanna push it.

Tim (15:19):
Yeah. Yeah. You wanna push it. But I find more like the, the prompts of like specific things like how you want it structured and written. You know, obviously there’s SEO cues you can give to it, but there’s also like, you know, I want this to be a great user experience. I want people to enjoy it and not bail out partway through this article. It’s like, what’s gonna keep them hanging on like section to section? Being able to like tell it like how you want those things. It’s great. Same for landing pages, like reworking the structure of a landing page for, you know, I want this to have like great CRO (Conversion Rate Optimization) and I want it to have a good user experience and better calls to actions or variation in call to action. And it can take it and rework it. And yeah, there’s some back and forth, but once you learn to like converse a little bit, you get some really good stuff out of it.

Robbie (16:12):
Yeah, this is really insightful and I’m gonna have to like start bringing this into our team, our team’s workflow. Cause we use it, but never this nuanced. And I feel like that’s what the, one of the cool parts about this is we’re just learning, this is still like six months into all of this process. And we’re already starting to like, again, have like Titanic shifts forward in the ability that, that we have to improve the process, understand it mm-hmm. and like, this is something that I feel like is gonna be very natural for a lot of people, but it’s, it’s still early days.

Tim (16:42):
Oh man, it’s, yeah. It’s gonna get, it’s gonna get more wild I think. And there’s people out there that are already like, pushing it further than I even know that it can be pushed. But each time you learn something new or another nuance to it, you’re like, oh, this is good. I can use this for this or that worked really well, I’m gonna save that prompt as something I can use or that was that one burned. It was like, that was, that was not good. Scrape that off the list. So there’s, there’s that learning from it. But once you start getting that understanding of like who you’re talking to, then you can figure out like, here’s the better way to approach this. And then like I said, plan it off the elder one is a great way to go back and forth.

Robbie (17:22):
I’m still obsessed with that. Like absolutely obsessed with that. Like playing using both of them and like

Tim (17:27):
Have them fight against each other.

Robbie (17:28):
Have them fight, have them have build face off, build some rivalry there like they’re their siblings. But I think that’s a really like unique nuance. And like even last night I was trying that truthfully like I was, I was like, we are using, we are right now, we are a second coming along. We’re trying to figure out a name. Yeah. And a name that ma that like matches the context of our first child, which is August. It’s not easy to do because like it’s a cool name. We figure we can’t just go from August to Gary. Yeah. And we’re like, okay, what’s a, what’s a, what’s a name for a boy that’s, that matches the context and the feel of August for a boy to be named in 2023. Yeah. And like all the responses we’ve gotten are wonderful cause like it mm-hmm. like brings up unique ideas that we wouldn’t have thought of.

Robbie (18:12):
Yeah. And like Sebastian, which is like the Latin equivalent to the Greek. Yeah. August. Like or the, or vice versa. Yeah. Like it’s the same name, but I would’ve never been on our list, my list because it just, yeah, I didn’t know that. But all of the context I’m trying to look for it adds it to it. And then if I can get away from 4.0 Yeah. And go back to 3.5, like if I get a little bit more nuanced or a little bit more engagement there, like that may help that process move a little bit faster. Cause we’re struggling with it, so.

Tim (18:42):
Yeah. Yeah. That’d be fun. Just, just throw it back and forth between them and I see what, see, see what comes out at the end.

Robbie (18:47):
So just the difference in nuance and understanding that I feel like it’s just like such a unique exercise for marketers to take. And I feel like trying that is such a cool experiment that could be ran and incorporating this into our processes and mm-hmm. , like you mentioned you used it in interview prep for Oh, like a, a conversation with a client too.

Tim (19:06):
Yeah. That was phenomenal. So like that would be something that takes like hours for, you know, our team just to, to go through and prepare and find the questions and get all of the things. And in this case it’s like we gave it just a very detailed briefing of like meeting a subject matter expert and this is the topic we’re gonna be covering and we need to record things that’s gonna allow us to, you know, create this great piece of content at the end. And we were able to get it to basically give us a bunch of questions and jumping off points were then we had very specific things that then we can go and research rather than like spending hours just trying to get those questions. And then once we get the questions, then having to go and research them and we were able to take that and then go into the interview and it’s cool at the end of the interview whenever the person’s like, those are great questions. It’s like, yeah, they were really great questions. You know, it’s like

Robbie (20:00):
I feel validated Right now.

Tim (20:01):
Yeah. Again, it was teeing it up in the right way and then yeah, being able to just even take like I know like the interview, the transcribe and all that stuff afterwards and then being able to like feed the questions in and get it to like pull different answers and soundbites and other things that we can use to like include in the article. Like there’s ways then you can take it afterwards. And I found that like you can go back into threads and pick up something from 20 parts back in the conversation and it’ll carry it on. So like each thread that you open is like a new, basically a new person you’re talking with. And then sometimes like I’ll start the same conversations with both and do like a choose your own adventure to see like where each of them take you to. And then when you get to that sweet spot, then you take both and then throw it into one and then have it like, take all that information and just mesh this into like the best part.

Robbie (20:56):
Yeah. And that’s really, again, like you’re talking about it in like the pre like in your research process on the front end, but also in the post process on the tail end. Yeah. Like where you’re using it to mm-hmm. build like snippets or find like different Yeah. Valid points. Like hey, what are the top 10 insights from this? Mm-Hmm. , that’s really helpful because like yeah. You could go through and just dissect that all you want. Yeah. But when you can frame and build that argument around it, yeah. It makes it really, really, really wonderful.

Tim (21:24):
Like on a close to 5,000 word article, we were able to feed that in and then basically be like, we want, you know, six to 10 key takeaways that we can put at the top that are, you know, a little over a sentence each. And we knew all the stuff in the article because we created it, but the key takeaways were really good. And that’s one of those things again, like to be able to have it just go through and just extract like these moments from it whenever we write and originate content. So the stuff that we create, being able to put that in and just be like, is there anything that we’ve missed in this subject? Anything that we could go back? Is there anything that is just a little bit clunky to read? And then almost take that like an, like an editor’s advice then at that stage to be like, oh yeah, that, that does read a little bit cumbersome or it’s a little awkward.

Tim (22:13):
Maybe I should rewrite that sentence. And then we, we do that. Or titles and meta descriptions like having it, Hey, I need you to create 10 titles, 10 meta descriptions, this many characters use emojis in some of them. Like you can have it do all of that. Which again, like it’s a small task, but to be really creative and unique over and over to do that, it’s nice to have just something that helps that creative block at times just give you like, oh, it’s a really cool way. I’ve never positioned a title like that. Maybe I should rework this title to kind of frame that way too. So there’s, there’s good things you can take from that. Yeah.

Robbie (22:50):
Especially like, again, those high level takeaways and even just the, the titles and descriptions. Like I know that’s stuff that we use in, again on the email side mm-hmm. with like subject lines and headlines Yeah. All the time. And when you get those really dialed in, especially if we’re testing those over a long window of time, like you just become kind of brain dead after a while. Like, Hey, I need five different versions of this Yeah. To test all of these. And then once we have that we can make sure it’s gonna work. But

Tim (23:15):
It’s like, just think differently than I do. Like that’s

Robbie (23:18):
. Yeah. So, so again, understanding like who you’re helping to think you’re having your your poet friend or your engineer friend. Yeah. And again, with the clients you may be serving like a B2B side Yeah. May need more of that engineering side. Yeah. And like even for like a more nuanced like whimsical brand like that, the 3.5 may be like wonderful there too. Yeah. So like, there’s so many different angles you can look at this from, but like using this to add a layer to what you’re already doing and kind of like, I’m not saying like standing on his shoulders, but Yeah. You’re like, you’re standing on his shoulders because you don’t have to worry about like doing a lot of the menial tasks you didn’t wanna do in the

Tim (23:54):
Past. Yeah. And I feel also, the more I use it, I feel more confident around like this, this isn’t gonna become a replacement because it’s like you can create some really crappy stuff from there. It’s like Yeah. You know, so it’s, it’s how you use the tool and once you figure out like how to use it and push it, then it gets really good. But that’s gonna require the people that are just getting better and better and better at using it. And I think that’s where the differentiator will, will be for marketers eventually as like, how well do you use this technology? Okay. You’re that’s what we’re looking for. We need somebody that can use it Well. And it just becomes a different offering, but it’s, it’s fun to be in.

Robbie (24:34):
It’s, it’s like driving on, it’s like losing control on ice. Yeah. If you’re, if you’re gonna, if you fight it, you’re just going to slide out a lot worse. Yeah. But if you lean into it and which is counterintuitive in the moment, but like if you lean into it and you steer into it, you may be able to regain control eventually. And those are gonna be the marketers that are finding success moving forward. Yeah. Because it’s, we’re not going back once this is out, we’ve seen success like in the first six months. Like it frees up time for you, frees up time for our team. Like it’s, it’s a game changer in so many ways. And like, again, we’re willing to pay a monthly subscription for access to this intern, but we’re using it for a lot of great work that we’re, we’re able to do a lot more productive, a lot more better work because of this resource. And I think that’s where getting to that mindset of like, Hey, what do I not want to do? What menial tasks do I have my list that I hate that, that I could outsource mm-hmm. . And like thinking about that is like, Hey, how do I do this well that I could like lean on this tool for mm-hmm.

Tim (25:32):
. Yeah. It’s like we joke, it’s like the intern, but it’s, it’s a notch above an intern. I’ve had, I’ve had interns over the years and they’re good, but this, this can do a lot more except the coffee part, but that’s coming. I feel like once the integrations come, you’ll probably be able to be like, order me a coffee and it’ll order it and then Uber Eats will bring it to like the office or .

Robbie (25:53):
Yeah. I know there was like a chat GPT they asked like it to do something to like get a like lockbox and like it like hired a TaskRabbit to go do something and it was like kind of crazy. Yeah. Kind of creepy. But like, I was just thinking like chat GPT 4.5 with thumbs.

Tim (26:09):
Yeah It’s got thumbs. Yeah.

Robbie (26:12):
Got thumbs, but okay. So three takeaways. And I know we didn’t go through this earlier because we were, we were just like kind of spit balling this. If you were to think of three takeaways that marketers could do that are actionable, what would they be?

Tim (26:25):
Oh man. Takeaway number one is stop treating it like it’s just a tool. While it is a tool, it’s way more than that. It’s, it’s two unique thinkers so to speak. And it’s learning how to communicate with each of them to achieve what you’re looking for.

Robbie (26:45):
You’re two great jazz musicians and you’re just riffing off each other. Yeah. . Oh yeah. We just lost like a hundred listeners right there. Yeah. Or or a hundred listeners that we didn’t have. Yeah.

Tim (26:59):
We’re now negative listeners.

Robbie (27:00):
negative. We just just got kicked off out.

Tim (27:03):
Yeah. . Yeah. So that would be probably like, my first and biggest takeaway is again, like you’ve got, you’ve got two very powerful applications within one and they’re not the same thing. They’re very different. And knowing how to use them can, can work together to benefit.

Robbie (27:22):
So, so again, I think that’s, I think that’s awesome. Number two, I keep thinking just incorporate it into your workflow. Yeah. Like if you can start to build it into your workflow, you’re gonna start finding opportunities that you have to outsource it to that service. Yeah. Like I was trying to build a table and normally I would’ve to like code this data manually and I asked it to code data for me and put it into a table and it did. And that’s nice. Like those small things that are, again, tasks that take time, that’s something that I can outsource here and that’s gonna help to improve the efficiency of the process.

Tim (27:58):
Yeah. And then I would say for the final takeaway, just pay the 20 bucks a month and use it.

Robbie (28:05):
Yeah.It’s absolutely‚Ķ

Tim (28:06):
Don’t use the free version . Yeah. This, this,

Robbie (28:10):
Yeah. This, this podcast brought to you, but Open AI

Tim (28:13):
Yeah, no, I think it’s probably, if you’re not comfortable with it, the thing that helped me was like, I just took a block of time, like one Saturday and just started experimenting with this and that helped to get me more comfortable. Like just start throwing things. It’s like there’s no, there’s no wrong answers, there’s no wrong questions. It’s like, just start trying things like what about this? And getting more comfortable with just talking in a more natural way and not feeling robotic to talk to the robot, so to speak. Just talk to it the way you would think of it as communicating with your team through Slack. And you’ve got this really amazing member on your team and you’re trying to tell ’em what you want them to do. And the way that you would do that through Slack is how you’re gonna do it here versus like approaching it in this very rigid formal way where all of a sudden, like you feel constipated with your words and what you’re trying to, like, I don’t quite know how to say this. So

Robbie (29:12):
Yeah. Again, constipated with words. Exactly. okay, so this is again, we just like dumped a lot.

Tim (29:21):
This is fun. Grateful to constipation. This was

Robbie (29:23):
Fun. Yeah. Yeah. So we dumped a lot. We have ended the constipation, we have exercised the demons and yeah, Tim, this was a treat. This is again, really actionable takeaways that they can take, but also like, this is where we’re still learning too. So you guys, if you have any feedback or any questions, like let us know. But also like, if you have any cool ways you’re applying this would love some feedback. Yeah. Like,

Tim (29:45):
Like it’d be fun to put some, some applications in the, in the comments.

Robbie (29:48):
Yeah, that would be awesome. Or like, if you have some awesome prompts that you’ve really found success in, what are they and how have you used them? Like those are all really helpful and we’re all growing here as marketers, so Yes. We’ll, we’ll grow together. Tim, this is a treat.

Tim (30:02):
Always Robbie.

Robbie (30:02):
This is Tim and Robbie with the Content Community Commerce podcast. Don’t be afraid to go tell your friends or like subscribe. I’m not going to, I’ll make a shameless plug. You should like and subscribe. This is probably good.

Tim (30:15):
A hundred percent.

Robbie (30:16):
He has a smooth Irish voice. Like this is.

Tim (30:18):
Yeah. This time is, it’s on you. For the request

Robbie (30:20):
That we just have, we just put an E on it because I dropped the, I said . So e now we’re

Tim (30:25):
Just alienated the Romanian listeners that we did have. We have, our children can no longer listen to this episode.

Robbie (30:30):
Yes. And our wives will be ashamed of us. At least my wife will. So yeah, let us know what you think and also like we wanna give a shout out to Jim Mann, Carese Brown, and Edvina. I can never pronounce your last name, but you guys are amazing. You guys are the ones who actually bring this to life all the time. So thank you.

Both (30:51):
(Singing) Thank you. Thank you for being a friend.

[Outro]

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