Just like your business, email is never "done." And no one knows your business better than you.

So that’s why I want to work with you to build out your email ecosystem without putting all the pressure on you. No one cares as passionately about your customers or could grow your business the way that you can. So we can harness that passion and bring it to life for you or give you the tools to do it on your own. 

We can leverage your expertise and brand to do it for you or we can be your training wheels as you learn to ride a bike. Either way, we’ll help you plan the course so you can keep evolving and growing your business.

STEP 1

Analyze & Audit

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1

We dive into your analytics to get a better understanding of your business. Not just your email/SMS, but your entire marketing ecosystem.

2

We work to understand your customer segments and what makes them unique. Then we unpack what behaviors we want to drive to generate revenue, where they fit into your customer lifecycle, and how we will create them.

3

We take inventory of the work that has been done in the past, to see what to use and what to scrap. Then dive into your content and how it supports your customers buying journey. Discoveting where you are strong, where it where opportunities may be, as well as how we can maximize it across channels.

4

Survey current customers and talk to some of your best ones to understand where their pain points are and to understand positioning in the market.

5

Asses and understand what makes you different relative to competition in your market.

Step 2

Design

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1

We put together your baseline flows and a roadmap for more flows to introduce in the coming months: These include onboarding emails, behavior-triggered emails, segmented email sequences, pre- and post-event emails, retention sequences, or emails to cancelled customers and so on.

2

We put together a strategy and framework for us to start building a cadence of consistent campaign sends, including messaging, segments, content: These all tie back to your high level business objectives.

Step 3

Build (the exciting part)

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1

This is where we bring this all to life, introducing and testing your new email automations and improving on them on a month-by-month basis. We run A/B tests on all of it, find winners, then rinse and repeat.

2

On the campaign side, we clean and start warming your list so we can make sure we are not hitting the spam folder!

3

Then we continue building out a cadence of consistent emails that include content, product features, product highlights and promotions.

4

We walk you and your team through the process so you will know how to run and operate the system, recognize opportunities and help move the strategy forward.

5

We plan campaigns months and quarters ahead of time so we can maximize opportunities and build sales peaks into your year.

The Details

Our methodology starts with a 6-month commitment. It works like so:

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MONTH 1

Get to you and your business. Audit your data, research your audiences, design email templates & email capture and build out roadmap for automations.

MONTH 2

Build out your baseline automations, set 'em live and start building and warming your audience.

MONTH 3

Introduce new, test and refine automations, begin building out a content calendar and campaign email process. While testing and refining over time.

MONTH 4-6

Continuing the process of introducing new automations and building your audience. While creating a rhythm of campaign emails or coaching your team to create that rhythm. This one two punch of email automations and campaigns is how we maximize your LTV and drive up AOV.

FAQ

Frequently asked questions.

Let us help answer the most common questions you might have.

Do we have to create the emails on our own?

We help clients with the creation of high-performing emails and we also help coach clients to create them on their own. Either way we keep your strategy moving forward and keep your customers coming back again and again. I can rope in one of my contacts to handle the design and development.

What if we don’t have any content and don't have anyone to create content?

We can hold your hand and build a process that works for you. Planning a content calendar, streamlining the content creation process, then getting it distributed to your audience.

What if I don’t have a designer?

It’s cool, we do so we’ve got design covered! Plus, some of your emails may just require copy (yes, text emails kill it) so no design needed.

What if it doesn't work?

We will adjust and change, it is an iterative process but feel a little more than confident that it will!

What if I don't know what to send?

You are an expert in your customers and your business, this is where we discuss opportunities and get creative about bringing them to life.

We know how to bring your business to life in a way that adds value and engages your customers. We can build a system that takes the guesswork out of things! 

Get started

Let's get in touch

Are you ready to take the next step? Lets set up a time to connect.