Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.
Days of mass sending emails are long gone. Email segmentation is the way forward. This A-Z guide to segmentation will help you learn to send the right email, to the right person at the right time to grow your eCommerce store. And how to create a segmentation strategy for your business.