Looking to boost your E-commerce sales and engagement through email marketing? In this blog, we explore the top email segmentation strategies for E-commerce businesses to effectively target and personalize their messages to the right audience, leading to increased conversions and customer loyalty. Discover how to segment your email list based on demographics, behavior, and purchase history to maximize your email marketing efforts and drive success for your online store.
Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.