Tag: campaign
Email Marketing Measurement Framework
Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.
Robbie Fitzwater
Best Email Segmentation Strategies for Ecommerce
Days of mass sending emails are long gone. Email segmentation is the way forward. This A-Z guide to segmentation will help you learn to send the right email, to the right person at the right time to grow your eCommerce store. And how to create a segmentation strategy for your business.
Robbie Fitzwater