Tag: content marketing
Episode 16: From Ghosting to Growth: Unleashing Off-Season Marketing Strategies That Drive Results
Discover the secret to unlocking new levels of customer loyalty and skyrocketing sales during your off-season. Brace yourself for an unexpected twist as two entrepreneurs reveal their game-changing strategy, proving that when the peak fades, the real magic begins. But what exactly did they discover?
Robbie Fitzwater
How To Incorporate UGC In Email
This blog explores the benefits of incorporating user-generated content (UGC) in email marketing, highlighting how it builds trust, credibility, and engagement with the audience. It provides strategies for gathering UGC, such as customer reviews, social media content, surveys, and hashtag campaigns, and suggests specific scenarios where UGC can be effectively utilized in email campaigns, including product launches, automation sequences, promotions, and seasonal campaigns.
Robbie Fitzwater
Episode 13: Mastering Content Creation: Striking the Ideal Balance for Engagement
In this episode of the Content Community Commerce podcast, Robbie Fitzwater and Tim Lowry explore the irony of finding the perfect balance between too much and too little content to determine the optimal amount of content to drive both SEO and engagement.
Robbie Fitzwater
Episode 10: Measurement & Reporting
Measurement and reporting are vital to helping define your business’s success and articulating that can be the hard part. In this episode, Robbie and Tim discuss how they go about this in the SEO and Email Marketing side of things to better understand how they are successful and how to improve.
Robbie Fitzwater
Episode 8: Hygiene, Hub, Hero Framework
In this episode, your hosts will discuss a framework that will help you understand how to build a content calendar and a sustainable, actionable strategy that works the way you want it to. This framework is known as the Hygiene, Hub, Hero Framework.
Robbie Fitzwater
