First-Party Data: What is it and How to Use It First-party data allows you to make the interactions with your audience/customers highly contextual and customized. You can use it to serve every individual uniquely. Robbie Fitzwater May 23May 19
Why Your Email List May Be Hurting You This blog discusses the most common mistakes marketers make unknowingly that hurt their email list and tips to reverse and prevent further damage from happening. Robbie Fitzwater May 02May 14
Episode 12: SXSW Missed SXSW? Robbie and Tim recap Robbie’s visit to SXSW 2023 from the marketing strategy side of things, including AI, virtual reality, and first-party data. Robbie Fitzwater Mar 30Mar 30
6 Myths & Misconceptions about E-Commerce Email Automations In this article, we’ve discussed six misconceptions relating to email automations that need to be addressed and proved wrong. Robbie Fitzwater Feb 21Apr 05
