Email Marketing for E-Commerce (A Comprehensive Guide)
Email marketing is an essential component of any e-commerce business marketing mix, especially for Shopify users. In terms of customer retention, revenue, and profitability, email marketing is second to none. It can be difficult to determine how email marketing fits into your business and how to make it part of your day-to-day marketing operations. So, we decided to unpack everything you need to grow your Shopify business through email marketing. Let’s dive right in.