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Episode 11: Attribution

When Robbie Fitzwater and Tim Lowry dive into the confusing world of Attribution on the Content Community Commerce podcast, they explore the irony of how striving for perfect clarity can lead to bad marketing and how to find a balance between short-term performance and long-term strategy.

Robbie Fitzwater

Mar 16Mar 16

How to Prioritize Your Marketing Automations

Using a prioritization matrix to appoint scores to different automations helps you prioritize them more easily. In this blog, I’ve discussed elaborately how you can do that.

Robbie Fitzwater

Dec 27Feb 12

Year Wrap-Up By The MKTG Rhythm Team

Major changes in email marketing we have seen this year + predictions for next year

Robbie Fitzwater

Dec 20Dec 20

Measurement Framework

How We Measure Success For eCommerce Email?

Engagement-based, performance-based, and value-based metrics are excellent indicators to measure the success of email marketing in an e-commerce business. By controlling and working on these, you can get the most out of your business.

Robbie Fitzwater

Nov 15Jan 27

How To Incorporate SMS Into Your Holiday Marketing

SMS marketing can come in handy for running a successful holiday marketing campaign if planned and structured well. And this blog is all about how you can make the most out of it!

Robbie Fitzwater

Oct 25Jan 29

Case Study – Farm House Tack

Farm House Tack sells everything an equestrian needs. This post will take you through the journey we’ve had with Farm House Tack since late 2019.

Robbie Fitzwater

Sep 27Jan 25

9 Biggest Holiday Email & SMS Marketing Mistakes to Avoid For Black Friday/Cyber Monday 2023

The 9 most common mistakes for ecommerce marketers & email marketers to avoid leading up to and during Black Friday/ Cyber Monday. And strategies for how to avoid each and make the most of your holiday marketing!

Robbie Fitzwater

Aug 16Jan 25

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