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Tag: measurement

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email marketing marketing strategy email automation content marketing

Episode 11: Attribution

When Robbie Fitzwater and Tim Lowry dive into the confusing world of Attribution on the Content Community Commerce podcast, they explore the irony of how striving for perfect clarity can lead to bad marketing and how to find a balance between short-term performance and long-term strategy.

Robbie Fitzwater

Mar 16Mar 16

Episode 10: Measurement & Reporting

Measurement and reporting are vital to helping define your business’s success and articulating that can be the hard part. In this episode, Robbie and Tim discuss how they go about this in the SEO and Email Marketing side of things to better understand how they are successful and how to improve.

Robbie Fitzwater

Mar 02Mar 02

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