Every e-commerce business faces the same problems...

Retaining their existing customers in addition to converting more new customers.

Hi,

I run MKTG Rhythm. We use email & SMS to help DTC e-commerce businesses grow through retention marketing in addition to converting more new customers.

We help clients:

Maximize customer lifetime value by creating email & SMS automations that align with their customer lifecycle

Grow revenue by designing and introducing new automations

Design and build an email ecosystem that adds value through content, differentiates the business, and makes them less dependent on discounting to bring people back

Through coaching, to operationalize email and content internally

I understand the challenges ecommerce businesses face because I’ve led marketing teams at 8-figure ecommerce organizations.

I know what works best, and even better, I know how to make it happen for you.

Our clients typically go from an average of 5% of revenue generated from email to 30-40% within a 6-month period.

Retention Strategy + Managment

We help you build out a three-pillar retention ecosystem built around audience building, campaigns and automations. We can supplement your team or do it for you.

Workshops

Want to build your team’s expertise? We build custom workshops to get your team up and running on retention strategy, email and content marketing.

Marketing Strategy + Consulting

We help businesses get their digital marketing house in order to make sure they are growing the right way. Helping you identify & maximize opportunities and find creative solutions to your biggest marketing problems.

Trusted by amazing partners like these.

Don't just take our word for it. Ask our biggest fans.

"I worked with Robbie while he was leading the marketing team of a multi-million dollar eCommerce company and have continued to work him on client projects when he started his own business. I’ve watched his email process bring in hundreds of thousands of dollars for clients! He is a trusted partner and understands how to make all of your digital marketing efforts work together. If you want to scale a long-term successful eCommerce Robbie can grow your “owned” audience through effective email marketing that drives results. "

Tim Lowry / Tiptop Search + Marketing

"Before working with Robbie we were shooting in the dark. We had no strategy for email marketing. We knew it was an important way to engage and re-engage customers but it was overwhelming to navigate. Robbie brought industry best practices with a passion for quality customer service. This gave us the confidence that what he recommended would be good for us and for our customers. We saw results immediately, making email marketing the most impactful investment of the year. Robbie has been a wealth of knowledge and has been great to work with."

Marco Suarez / Methodical Coffee

Dive into how we think!

Featured

Email Marketing for E-Commerce (A Comprehensive Guide)

Email marketing is an essential component of any e-commerce business marketing mix, especially for Shopify users. In terms of customer retention, revenue, and profitability, email marketing is second to none. It can be difficult to determine how email marketing fits into your business and how to make it part of your day-to-day marketing operations. So, we decided to unpack everything you need to grow your Shopify business through email marketing. Let’s dive right in.

Robbie Fitzwater

Oct 7

The Ultimate Guide to Planning Your 2022 Black Friday Email & SMS Marketing Strategy

The right email marketing strategies can help you get the most out of your Black Friday/Cyber Monday and holiday promotions! Here are 10 steps to maximize your revenue during the busiest times of year for eCommerce businesses.

Robbie Fitzwater

Jul 19

Modular vs. Custom Email Design

A deep dive into when and how to use modular email design vs. custom-designed emails in your email marketing strategy. Which is better? Which will help my email content be more impactful? Which is more sustainable? Trick question — the answer is both!

Jesse Godfrey

Dec 2

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