The 9 most common mistakes for ecommerce marketers & email marketers to avoid leading up to and during Black Friday/ Cyber Monday. And strategies for how to avoid each and make the most of your holiday marketing!

Using a prioritization matrix to appoint scores to different automations helps you prioritize them more easily. In this blog, I’ve discussed elaborately how you can do that.

Engagement-based, performance-based, and value-based metrics are excellent indicators to measure the success of email marketing in an e-commerce business. By controlling and working on these, you can get the most out of your business.

SMS marketing can come in handy for running a successful holiday marketing campaign if planned and structured well. And this blog is all about how you can make the most out of it!