Email open rates indicate how strong you are at your marketing game and therefore working on ways you can improve them can help you heaps in driving specific behaviours and thus achieving your business goals.

Automations and campaigns are the two main ingredients of email marketing. If you can whip these up nicely together, your email marketing can bring you the satisfying ROI you’re looking for.

Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.