Automations and campaigns are the two main ingredients of email marketing. If you can whip these up nicely together, your email marketing can bring you the satisfying ROI you’re looking for.

A bounce-back campaign brings your first-time purchasers back into your store, but the success and effect of these emails depend on how you structure them.

Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.