Engagement-based, performance-based, and value-based metrics are excellent indicators to measure the success of email marketing in an e-commerce business. By controlling and working on these, you can get the most out of your business.

Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.