Email open rates indicate how strong you are at your marketing game and therefore working on ways you can improve them can help you heaps in driving specific behaviours and thus achieving your business goals.

Staying consistent in your efforts is the key when it comes to email marketing. Doesn’t matter your customers are not converting multiple times a year; even once a year will work since that ensures your brand is providing lifetime value!

SMS marketing offers a faster, more reliable, and actionable path to achieving one’s business goals.