SMS marketing can come in handy for running a successful holiday marketing campaign if planned and structured well. And this blog is all about how you can make the most out of it!

Eager to start email marketing but still debating over HTML vs. plain text emails? Here's a detailed HTML vs. plain text email rundown that will answer all your questions.

An email marketing calendar helps you stay ahead of time and be ready for anything on your way to a big sale or promotion day; however, there are some things you need to consider while preparing this calendar.

Understanding how to drive revenue through content with email campaigns & automations, SEO and social for ecommerce businesses. The better you monetize your marketing content the more value it can add to your business and to your customers!

The right email marketing strategies can help you get the most out of your Black Friday/Cyber Monday and holiday promotions! Here are 10 steps to maximize your revenue during the busiest times of year for eCommerce businesses.

Welcome email flow allows you to introduce your brand to your new subscribers and add value to them as they move forward in their customer journey. It is highly important that you keep it simple yet on-point to yield desired results.

SMS marketing is of the hot new things in the ecommerce marketing world. So we wanted to help you understand how to use it to compliment the work you are doing in to your email marketing and grow your business.

SMS marketing offers a faster, more reliable, and actionable path to achieving one’s business goals.

Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.

Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!

Email automations can contribute to 10-20% of your business’s total revenue if optimized appropriately. Therefore, designing a solid automation system is mandatory if you want to see your baseline revenue increasing.  Our top 4 automations to boost  revenue are welcome, abandon cart, browse abandon, and thank you/post purchase.

By mindfully repurposing your content and implementing it into your emails, you can increase your ROI and revenue at minimum additional cost.