How We Think.

How We Think.

blog Robbie Fitzwater blog Robbie Fitzwater

Email Marketing Measurement Framework

Measuring and tracking email KPIs allows you to align teams, set expectations and grow your eCommerce business. With so many things that can be measured we decided to unpack how to build a measurement framework that gets everyone working towards the same goals.

Read More
blog, homepage Robbie Fitzwater blog, homepage Robbie Fitzwater

What Is Retention Marketing and Why It's Important?

Retention marketing is one of the fastest and most profitable ways for eCommerce businesses to grow. But it sadly it is one of the most misunderstood/undervalued growth opportunities for many businesses. So we decided to unpack everything retention marketing and what makes it so powerful for maximizing customer lifetime value!

Read More
blog Robbie Fitzwater blog Robbie Fitzwater

How Do Email & SMS Automations Generate Revenue in E-Commerce?

Email automations can contribute to 10-20% of your business’s total revenue if optimized appropriately. Therefore, designing a solid automation system is mandatory if you want to see your baseline revenue increasing.  Our top 4 automations to boost  revenue are welcome, abandon cart, browse abandon, and thank you/post purchase.

Read More